Market Trends of Latin America Personal Care Packaging Industry
This section covers the major market trends shaping the Latin America Personal Care Packaging Market according to our research experts:
Skin Care Expected to Witness Significant Growth in the Market
- Suppliers of different skincare products in the market offer stylish bottles for lotions, jars with luxe details for creams, and tubes equipped with applicators for packaging. More advanced airless dispensing systems, dropper applicators, and dispensing caps provide solutions for specific products. For instance, Albea packaging, one of the largest cosmetic packaging wholesalers, makes soft-shaped screw caps for tubes. This cosmetic cap is the ideal solution for all skincare products and communicates the softness of the formula due to the rounded edges of the cap.
- Furthermore, technological encroachments, such as airless skincare packaging and 3-D printing technology, are driving skincare packaging sales. Advanced and trending printing technologies, such as hot-stamp foil printing and flexo-offset printing, enable manufacturers to offer innovative and eye-catching skincare packaging for cosmetic brands, further growing the personal care packaging market.
- L'Oréal increased its market share significantly in FY 2021, performing remarkably well in Chile, Mexico, and Brazil. E-commerce and offline sales both contributed to growth. The Group's brands welcomed customers back to their stores with targeted activation while maintaining their digital engagement and online activation, utilizing important online events like Buen Fin and Black Friday.
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Brazil Expected to Witness Significant Growth in the Market
- Brazil exports perfumery, cosmetics, and bath products to Argentina, Colombia, and Chile and imports cosmetics from France, Argentina, and the United States. The country remains dependent on imports for finished products. This has led the Brazilian government to introduce import taxes to localize production, and Companies like Albea are focusing on localizing their cosmetic packaging activities.
- Further, SEBRAE for Micro and Small Enterprises stated that Brazil's men's cosmetics market has tripled in the past five years. This is expected to facilitate further growth of packaging modules designed exclusively for men.
- There are multiple investments in environmental policies. Millions of Reals are invested in natural resource management, nature conservation, and the R&D of environmentally friendly products and processes, such as using green plastic in the packaging and developing supplier partner communities of natural ingredients and assets.
- Moreover, the market is also witnessing manufacturing investment activities. For instance, early last year, the French group of fragrances and aromas, Robertet, invested USD 9.16 million in constructing a unit in São Paulo. With its operation, the company is looking to triple its production and storage capacity in the country. The team allowed the company to increase its productivity and further drive demand for packaging.
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