Market Share of Latin America Location Analytics Industry
Latin America Location Analytics Market is highly competitive with key players such as Cisco Systems, Microsoft Corporation, Oracle Corporation, SAP SE, Tibco Software Inc., and others. These companies are investing in various applications to gain market share and expand the scope of their service offerings.
In January 2023, Jack in the Box, a QSR concept, and SiteZeus, an A.I.-powered location intelligence platform, announced a partnership to bring advanced technology to the restaurant brand's site selection and market analysis process. The partnership would offer data, real-time insights, white-space analysis, sales forecasting, and other benefits from SiteZeus.
In July 2022, the Data Appeal Company, with the help of its parent company Almawave, entered the Latin American markets with a new team of data analysts and experts in location and destination intelligence. Data Appeal will support business growth for companies in tourism, retail, FMCG, real estate, and financial industries with its cutting-edge analysis platforms. Data Appeal Studio, for example, is one application that showcases the most pertinent data-driven insights on travel, lodging, events, visitor behavior, foot traffic, and more, which can assist destination management companies in promoting tourism.
In March 2022, to aid with the economic diversification of Latin America, Amazon Web Services (AWS) developed AWS Local Zones throughout the continent. Local Zones' low latency could enable novel use cases, such as near real-time video processing from security cameras to enhance traffic management, crime prevention, or disaster response in cities.
Latin America Location Analytics Market Leaders
Cisco Systems
Microsoft Corporation
SAP SE
Oracle Corporation
Tibco Software Inc.
*Disclaimer: Major Players sorted in no particular order
