Market Trends of Latin America Laundry Appliances Industry
Rise in Washing Machines Sales
Washing Machines exists among the most widely used laundry appliance in commercial as well as residential segment. Fully Automatic, Semi-Automatic, Front load and top load have emerged as different types of washing machines in the market providing users with an increased variety of choices as per their use. With the advent of COVID sales revenue of washing machines in Latin America observed a continuous increase generating market opportunities for the manufacturers. Among the sales of the major appliances in Latin America sales of washing machines had observed a continuous rise over the years existing with a share of more than 16.6%. Brazil, Mexico, Venezuela, Argentina, and Columbia are among the Latin American countries with rising household consumption expenditures and provides an opportunity for global manufacturers to expand their market.
Rising Online Sales of Laundry Appliances
Online revenue share of Laundry appliances in Latin America is observing a continuous increase with washing machines and dryers existing among the segment most widely used as laundry appliances. Online revenue share of washing machine sales in Latin America is observing a continuous increase with a share of more than 18%. Electrolux, Samsung, LG, and Costway are among the companies offering their laundry appliances online through various means of either direct sales through their website or with the use of different E-commerce channels. With online purchases, users are been provided with flexibility over the payment methods as per their pocket. EMI options, Cash on delivery, and Credit Card discounts are among some of the features that are making the purchase of laundry appliances in online mode more user-friendly. Retail E-commerce revenue for electronic appliances in Latin America is observing a continuous increase creating a positive externality for sales of the laundry appliance market.
