Latin America Home Appliances Market Size

Latin America Home Appliances Market Analysis

The Latin America Home Appliances Market size is estimated at USD 61.15 billion in 2024, and is expected to reach USD 74.54 billion by 2029, growing at a CAGR of 5% during the forecast period (2024-2029).

Production and sales of home appliances in the Latin American market observed continuous growth over the years resulting in an increasing number of players entering into the market. Brazil, Argentina, Mexico, Peru, and Columbia are among the largest markets providing various sales opportunities to home appliance manufacturers in the region. Post-COVID, among the home appliances segment in the region, major appliances emerged with a large market share in comparison to small appliances, driving their sales revenue in Latin American countries.

The growth in Latin America’s middle-class population with rising disposable income of households is expected to drive the market demand over the coming period. In Brazil, the revenue of the major appliances market is almost double that of the small appliances, with refrigerators, ACs, cookers, ovens, and washing machines accounting for more than half of the revenue share in the major appliances segment. Urban centers emerged as the major demand segment for home appliances in which Latin American region observed a continuous growth of more than 80% over the last years.

Post-COVID, smart technology, and voice assistance-enabled features are driving the home appliance market in Latin American countries, with the small appliance segments of light fryers and multi-cookers gaining popularity among consumers. Brazil, Mexico, Argentina, and Columbia emerged as the countries with the largest number of households possessing smart appliances in the regions. It resulted in a rise in the launch of smart home appliances by global manufacturers in Latin American countries.