Kenya Floriculture Market Size

Kenyan Floriculture Market Analysis

The Kenya Floriculture Market size is estimated at USD 1.09 billion in 2024, and is expected to reach USD 1.41 billion by 2029, growing at a CAGR of 5.20% during the forecast period (2024-2029).

• Kenya's economy is heavily reliant on agriculture. The floriculture sub-sector is one of the country's leading foreign exchange earners. The Kenyan flowers are exported to over 60 nations. The flowers grown mainly in Kenya are roses, carnations, alstromeria, gypsophilla, lilies eryngiums, arabicum, hypericum, and statice, among others. The favorable climatic conditions are increasing the production of flowers in the country, which drives the market's growth.
• Additionally, the industry employs a vast number of people in the country. According to the Embassy of the Republic of Kenya in Japan, it is estimated that the floriculture business employs over 500,000 Kenyans, including over 100,000 flower farm workers, and affects over 2 million livelihoods. The production takes place around Lake Naivasha, Mt. Kenya, Nairobi, Thika, Kiambu, Athi River, Kitale, Nakuru, Kericho, Nyandarua, Trans Nzoia, Uasin Gishu, and Eastern Kenya.
• Along with this, rose is witnessing immense popularity in the country. Delphinium, Limonium, and Helianthus are the most popular growing facilities for roses in Kenya. It is a leading exporter of rose-cut flowers to the European Union (EU). Its total exports of cut roses were valued at USD 550.9 million in 2021.
• Furthermore, some of the most common technologies utilized in the entire cold chain of Kenyan flower farming include drip irrigation, fertigation systems, glasshouse ventilation systems, net shading, pre-cooling, cold storage facilities, artificial lightning, and refrigerated trucks. Therefore, the usage of the improved technologies produces good quality flowers, thereby contributing to the market growth in the forecast period.