Market Trends of Japan Soy Beverages Industry
This section covers the major market trends shaping the Japan Soy Beverages Market according to our research experts:
Increased Demand for Non-Dairy Alternatives
Consumers are increasingly looking for lactose-free dairy alternatives, derived from plant sources, and the choice of products multiplying on the shelves satisfies health and wellness-orientated consumers' taste for novelty and variety. There have been ongoing product innovations and launch activities in the market by the major players, for a range of increasingly sophisticated flavors and blends of non-dairy milks from different sources. Plant-based beverages provide vegetable protein or mixed proteins, which cater to the rising demand for a healthy lifestyle. It is observed that a soymilk plain beverage with higher viscosity, darker color, and higher protein content meets consumer expectations.
Supermarket/Hypermarket is the Most Preferred Channel
Supermarket/Hypermarket offers consumers more competitive prices compared with traditional stores, which are unable to compete with other retail channels on price. The increasing availability of dairy-free food and drink products at mainstream supermarkets has allowed established users to widen their choices and ranges, with easy availability they are potentially prompting more regular use of these products. Supermarkets or hypermarkets have proper refrigeration facilities to store the products for a longer time without any change in the properties. Soymilk is available in different flavors other than its original flavor and various fortifications, supermarkets/hypermarkets provide them enough shelf space to exhibit the products.
