Japan Feed Additives Market Trends

Japan has experienced the most dramatic shifts in the dietary preferences of its citizens during the past few years. This is due to a bag of factors with urbanization, rising incomes, changes in food supply chains. According to the Organisation for Economic Co-operation and Development (OECD) poultry and pork meat are the highest consumed in Japan. In 2019 Per capita consumption of poultry meat was 17 kg and 16.2 Kg of pork meat. In order to meet the demand, meat and milk producers tend to provide quality feed to the animals so as to meet the necessary diet requirements and enhance the animal yield. Owing to increasing meat consumption, meat production is increasing. According to the Food and Agriculture Organization (FAO), in 2016 poultry bird population was 310130 thousand heads and has increased in 2018 with a population count of 323128 thousand heads. The growing production creates an opportunity for the feed additives market as animal health has become a serious concern.