Market Trends of Italy Small Home Appliances Industry
This section covers the major market trends shaping the Italy Small Home Appliances Market according to our research experts:
Digitalization & Technological advancements improving over the years
Italy has emerged as a major market exporter for appliances to various neighboring European countries. Increasing production of small home appliances is giving rise to the demand in the domestic market and rising exports to other countries. Technological advancements have led to the development of smart appliances and are expected to drive the market growth over the forecast period. Smart appliances offer advanced features and are more energy-efficient. Internet retailing is rapidly gaining popularity among Italians for buying home appliances products. It is observed that Italians consumers are becoming increasingly comfortable with the purchase of products online. The Italian market of small home appliances is rapidly growing which in turn increases the demand for smart home appliances from households.
E-commerce is Supporting the Growth of Small Home Appliances in Italy
E-commerce retailing is projected to grow in the market due to the easiness of ordering products online. Ordering products online has become a trend in the Italian home appliances market owing to the rising comfortability of the people to order goods online.The major appliance brands preferred by people over Facebook were Bimby Italia, GA.MA Italy professional, Bialetti, and Folletto. Creation of Digital Single Market (DSM) an initiative by the European Commission is expected to unlock more opportunities in the e-commerce market across Italy. Implementation of the promotional strategies of companies and the shift towards online retailing channels will further contribute to the growth dynamics of the sector.
