Italy Protein Market Size

Italy Protein Market Analysis

The Italy protein market size is expected to grow from USD 348.36 million in 2023 to USD 431.02 million by 2028, at a CAGR of 4.35% during the forecast period (2023-2028).

• Plant-based alternatives are a recent trend in the market, with consumers leaning towards alternatives as they opt for a more sustainable diet and lifestyle. Italian consumers are, in turn, reacting to this change while looking for dairy alternatives. Dairy products are a key aspect of the daily diet of Italian consumers, with the majority of the population consuming milk, butter, cheese, and cream daily.
• Consumers in Italy are actively looking out for nutritional labeling and hence opting for dairy alternatives as a source of protein. Hence, there exists an opportunity for manufacturers to offer pea, wheat, rice, and soy protein-based products in line with consumer demand, which in turn is likely to support the growth of plant protein in Italy.
• Government measures to promote plant protein consumption benefited the market. The Italian Ministry of the Environment opposed the excessive consumption of animal proteins, proposing to replace them with plant proteins. As oat protein is a rich source of beta-glucan fiber, which helps in the proper function of the bowel system, it is largely propelling the consumption of oat protein in the country. Consequently, health professionals and consumers alike are now seeking healthier dietary options to combat obesity and its associated health risks.
• For instance, as per the European Academy of Allergy and Clinical Immunology (EAACI), nearly 4% of children in Italy suffer from food allergies. Also, According to the Ministry of Health, Italy, in 2021, the prevalence of celiac disease among the Italian population was equal to 0.41 %.