India Polymer Emulsion Market Trends

Market Trends of India Polymer Emulsion Industry

Vinyl Acetate - the Fastest Growing Segment

• Vinyl acetate is expected to be the fastest growing segment on account to growing applications in end-user industries, such as building and construction, automotive, etc.
• In buildings and construction end-user segment, it is increasingly used in architectural paints and coatings because of its aesthetic appeal and high resistance to temperatures.
• In addition, the growing building and construction sector due to the increased construction spending in non-residential sector is providing opportunities for the market.
• The market for vinyl acetate in India is witnessing a significant growth, owing to the rapid growth in the construction industry. Government initiatives like 'Housing for all by 2022' have largely facilitated the growth of the construction sector in the country.
• The government is taking various steps to restructure corporate taxes and make them more appealing to foreign investors. The move is anticipated to boost investments in the healthcare, education, housing, transport, and water infrastructure sectors.
• Owing to all these factors, the demand for polymer emulsions in the country is expected to increase during the forecast period.

Increasing Demand from Paints and Coatings

• Paints and coatings are extensively used in the architectural sector for both, exterior and interior applications. Acrylic, vinyl acrylic, styrene acrylic, and vinyl acetate ethylene copolymer latex are the major emulsion polymers used in such paints and coatings.
• In the building and construction industry, emulsion polymers are used in the manufacturing process of architectural paints, high scrub interior paints, exterior paints for high durability and wet adhesion, deck and trim paints, and stains and elastomeric coatings. Paints and coatings are applied on exterior of the house to not only give them a new look, but also protect it from blistering summers, freezing winters, soaking rain, and the daily bombardment of UV radiation, without fading, peeling away, and cracking.
• Additionally, paints and coatings are used in interiors of houses to add colors or decorative purposes, along with a wide range of other functions. Their functions vary, depending upon the type of environment and room that they are used on.
• For example, due to the moisture, bathroom walls need to have wipe-ability for keeping them clean. Paints with glossier sheens have a tighter molecular structure than flat paints, making it more difficult for moisture to penetrate. Hence, these types of paints are used in bathroom.
• Owing to all the above-mentioned factors, the market for polymer emulsions is expected to grow during the forecast period.