Market Trends of India Laundry Appliances Industry
Increasing Urbanization in the Country is Driving the Market
Over the past few years, urbanization has increased significantly which has resulted in the augmented sales of laundry appliances. Moreover, changing lifestyles along with the improved electricity infrastructure across urban areas in the country has fuelled the demand for laundry appliances. Rising urbanization, coupled with increasing disposable income has fueled in higher demand for laundry appliances. Thus, rapid urbanization is expected to contribute to the growth of the laundry appliances market in the forecast period.
Washing Machines are Dominating the Market
Washing machines are widely used home appliances for washing laundry, as they save time and energy. The Indian market is seeing a gradual shift from semi-automatic to automatic washing machines, driven largely by consumers trading in the replacement of old appliances. Numerous technological advancements have been carried out in these machines during the last decade, leading to their higher efficiency, in terms of saving water and electricity. This has also enabled key players in this market to gain a significant market share in the washing machine market. The government has taken various initiatives towards the development of rural households in developing countries in India, which is further expected to increase the demand for washing machines. In addition, the rising affordability of washing machines and growing urbanization is further fuelling demand for washing machines across the country.
