Market Trends of India Household Flour Milling Machines Industry
Consumption of Wheat Flour is Driving the Market
Wheat is the second most important staple grain in India. India is a predominantly agricultural country. About 70% of its population depends on agriculture. Wheat and rice are the two major cereal crops that occupy about 50–55% of the total cropped area of India. Wheat alone covers about 25% of the total area covered by cereal crops, which is next only to paddy (40–45%). By leading in wheat and flour consumption, India is driving the global market for flour manufacturing with a capacity expansion by the existing players as well, and the entry of new flour manufacturing firms is driving the demand for flour mills in the country. Rising disposable income and changing living standards are leading consumers to prefer household milling machines and driving the demand for flour milling machines in India.
Offline Sales Leading the Market
As flour machines sold in India are mostly for commercial purposes as a result of which they are large, leading to an increasing number of manufacturers preferring to make an in-store purchase of their flooring machines by testing and checking the equipment satisfactorily before buying them. Post-COVID-19, with an increasing segment of the population spending their time at home, demand for flour has observed an increase with a rise in the production volume of flour by the manufacturers as well. This is leading to a rise in demand for flour machines by existing and new entering flour manufacturers. A major segment of demand is from large flour manufacturing firms who prefer to buy the machines in bulk, which includes inventory machines as well, for which retail buying exists as the best option.
