Home Security Camera Market Size and Share

Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Compare market size and growth of Home Security Camera Market with other markets in Technology, Media and Telecom Industry

Home Security Camera Market Analysis by Mordor Intelligence

The home security camera market size is valued at USD 23.79 billion in 2025 and is forecast to reach USD 48.47 billion by 2030, advancing at a 15.30% CAGR. The growth reflects falling hardware costs, maturing cloud infrastructure, and rising consumer focus on preventive security amid urban crime patterns and insurance incentives. Artificial intelligence (AI) now augments traditional surveillance, enabling predictive analytics that broaden the value proposition of the home security camera market from passive monitoring to proactive risk mitigation. Wireless models dominate with 61% adoption, while battery and solar power solutions rise fastest as users seek flexible installation and energy independence. Data-privacy regulations in Europe and intensifying geopolitical scrutiny on Chinese brands temper the pace but also unlock opportunities for Western suppliers that differentiate on privacy compliance and supply-chain resilience. [1]European Data Protection Board, “Guidelines 3/2019 on Processing of Personal Data through Video Devices Version 2.0,” edpb.europa.eu

Key Report Takeaways

  • By product type, bullet cameras held 38% of the home security camera market share in 2024, whereas doorbell cameras are projected to grow at 15.8% CAGR to 2030.
  • By connectivity, wireless systems accounted for 61% of the home security camera market share in 2024, while the segment is set to expand at a 15.9% CAGR through 2030.
  • By power source, AC-powered devices captured 72% share of the home security camera market size in 2024, yet battery and solar models are forecast to register a 15.6% CAGR to 2030.
  • By resolution, HD models (≤1080p) represented 46% of the home security camera market size in 2024, whereas 4K cameras will advance at a 16.3% CAGR over the forecast horizon.
  • By application, outdoor units commanded 54% share of the home security camera market size in 2024, and doorbell deployments are expected to grow at 16.2% CAGR to 2030.
  • By sales channel, online platforms contributed 65% of the home security camera market share in 2024, maintaining the highest growth trajectory at 15.2% CAGR through 2030.
  • By region, Asia Pacific is the fastest-growing geography with a 16.8% CAGR, whereas North America remains the largest contributor at 38% share of the home security camera market in 2024.

Segment Analysis

By Product Type: Doorbell Cameras Drive Innovation

Bullet cameras retained 38% share of the home security camera market in 2024, a position anchored in versatile indoor-outdoor use and cost-effectiveness. Doorbell units, while smaller in base, post the fastest 15.8% CAGR as households prioritize package-delivery verification and seamless smart-home integration. Dome and PTZ cameras occupy stable commercial niches, whereas box cameras remain specialized.

The 15.8% growth rate in doorbells reflects rising urban parcel theft and ecosystem incentives such as AI motion summaries from Ring that push adoption beyond early adopters. Insurance discounts accelerate demand, reinforcing the home security camera market trend toward entry-point visibility.

Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Note: Segment shares of all individual segments available upon report purchase

By Connectivity: Wireless Dominance Accelerates

Wireless devices captured 61% of the home security camera market share in 2024 and head toward a 15.9% CAGR to 2030. DIY-friendly installation and relocation agility improve the adoption curve, while proprietary long-range hubs such as Blink Sync Module XR extend coverage to 400 feet.

Wired systems maintain relevance for mission-critical commercial settings, yet slower growth reflects labor and cabling costs. As battery longevity improves, wireless penetration is expected to exceed two-thirds of the home security camera market by 2030.

By Power Source: Battery Solutions Gain Momentum

AC-powered units held a 72% share of the home security camera market size in 2024, yet battery and solar alternatives expand at 15.6% CAGR. Reolink’s Altas 20,000 mAh platform offers 96-hour 4K recording with solar topping, eliminating outlet dependency.

Energy-independent operation aligns with sustainability preferences and remote property use cases, establishing battery models as pivotal growth drivers for the home security camera market.

By Resolution: 4K Adoption Accelerates

HD models accounted for 46% of the home security camera market in 2024, but 4K units lead growth at 16.3% CAGR. Price deflation and better compression codecs make high-resolution streaming viable without escalating storage costs. Eufy’s 360-degree 4K LTE Cam S330 exemplifies premium positioning by bundling cellular uplinks and solar charging.

As costs decline, 4K is set to become the baseline, further elevating consumer expectations and raising competitive stakes across the home security camera market.

By Application: Outdoor Cameras Lead Market

Outdoor deployments represented 54% of the home security camera market size in 2024 due to perimeter protection priorities. Doorbell use cases exhibit the quickest 16.2% CAGR, merging visitor management with theft deterrence. Indoor cameras remain complementary for full coverage and pet monitoring.

Ring’s Pan-Tilt Indoor Cam at USD 79.99 shows how indoor devices evolve toward active 360-degree surveillance, positioning indoor adoption as an upsell to households that start with outdoor units.

Home Security Camera Market: Market Share by Application
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Note: Segment shares of all individual segments available upon report purchase

By Sales Channel: Online Dominance Continues

E-commerce accounted for 65% of the home security camera market share in 2024, expanding at 15.2% CAGR. Direct-to-consumer strategies and rich virtual demonstrations reduce dependence on retail displays. Amazon’s bundling of hardware with Ring Protect subscriptions illustrates monetization beyond the initial sale.

Improved logistics and rising comfort with remote installation ensure that online sales retain momentum across all regions of the home security camera market.

Geography Analysis

North America commanded 38% of the home security camera market in 2024. High disposable income, suburban housing density, and insurer incentives sustain stable annual upgrades. The United States champions ecosystem lock-in through companies such as Amazon, while Canada’s colder climate elevates demand for energy-efficient models.

Asia Pacific posts the highest 16.8% CAGR through 2030. Regional FTTH expansion and smart-city grants in markets such as Singapore, Malaysia, and Thailand underpin cloud-centric adoption. China remains sizable despite external trade restrictions, driven by domestic demand and municipal safety initiatives. India’s rise of middle-class homeowners and e-commerce volumes fuels incremental unit sales. Japan and South Korea emphasize premium 4K and privacy-enhanced solutions, whereas Australia and New Zealand adopt high-end offerings supported by government rebates.

Europe records steady growth but at a moderated pace due to GDPR compliance costs. Germany and the United Kingdom show strong uptake of privacy-compliant hybrid storage models, while France, Italy, and Spain benefit from municipal subsidies that offset hardware prices. Manufacturers that localize data and offer on-premises video processing gain a competitive edge in the regional home security camera market.

Home Security Camera Market CAGR (%), Growth Rate by Region
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Competitive Landscape

The competitive arena remains fragmented as technology conglomerates battle specialized entrants. Amazon (Ring) and Google (Nest) leverage AI and expansive cloud services to lock users into subscription ecosystems. Reolink and Arlo counter with battery innovation and lower total cost of ownership, eroding incumbents’ price premiums.

Acquisition activity accelerated in 2024. GardaWorld bought Stealth Monitoring, combining guarding services with AI video analytics to form a vertically integrated platform. Motorola Solutions added Silent Sentinel, expanding into long-range thermal vision for critical infrastructure. These moves demonstrate strategic convergence toward solutions-as-a-service, bundling hardware, cloud analytics, and manned monitoring.

Subscription economics gain prominence. Arlo ended 2024 with USD 210.1 million in annual recurring revenue and 2.8 million paid users, validating the pivot from unit sales to service annuities. Firms with pervasive ecosystems and diversified supply chains mitigate raw-material shocks, positioning themselves to capture share as the home security camera market matures.

Home Security Camera Industry Leaders

  1. ADT Inc.

  2. Hangzhou Hikvision Digital Technology Co. Ltd

  3. Ring LLC (Amazon)

  4. Lorex Technology Inc. (Flir)

  5. Google LLC (Nest)

  6. *Disclaimer: Major Players sorted in no particular order
Home Security Camera Market Concentration
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.
Need More Details on Market Players and Competitors?
Download PDF

Recent Industry Developments

  • June 2025: Amazon's Ring launched AI-generated security alerts that provide contextual summaries of motion activity captured by cameras and doorbells, representing a significant advancement in automated threat assessment capabilities.
  • January 2025: Reolink introduced the Altas series of surveillance cameras capable of 24/7 recording without power outlets or internet connections, featuring 20,000 mAh batteries and ultra-low-power chipsets that enable nearly two years of operation in motion-triggered modes.
  • January 2025: Ring partnered with Kidde to launch smart smoke and carbon monoxide alarms that integrate with the Ring app, expanding the company's ecosystem beyond security cameras to comprehensive home safety monitoring.
  • January 2025: Amazon announced free 2K video resolution upgrades for Ring Floodlight Cam Pro and Spotlight Cam Pro models, along with new vehicle detection capabilities.

Table of Contents for Home Security Camera Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Integration with Smart-Home Ecosystems and Voice Assistants in North America and Europe
    • 4.2.2 Declining ASP of HD and 4K IP Cameras due to Chinese OEM Overcapacity
    • 4.2.3 Insurance Premium Discounts for Homes with Verified Video Monitoring
    • 4.2.4 Rapid FTTH Roll-outs Enabling 24/7 Cloud Uploads in ASEAN
    • 4.2.5 Urban Middle-Class Demand after Rise in Parcel Theft
    • 4.2.6 Government Smart-City Safety Grants Subsidising Residential CCTV
  • 4.3 Market Restraints
    • 4.3.1 Data-Privacy Regulations Limiting Continuous Cloud Recording
    • 4.3.2 Saturation of Early-Adopter Segments in Developed Markets
    • 4.3.3 CMOS Image-Sensor Supply Volatility Creating Price Spikes
    • 4.3.4 Rising Geopolitical Scrutiny on Chinese Brands
  • 4.4 Value / Supply-Chain Analysis
  • 4.5 Regulatory or Technological Outlook
  • 4.6 Porter's Five Forces
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Product Type
    • 5.1.1 Bullet Security Camera
    • 5.1.2 Dome Security Camera
    • 5.1.3 PTZ Security Camera
    • 5.1.4 Box Security Camera
    • 5.1.5 Doorbell (Video Doorbell) Camera
  • 5.2 By Connectivity
    • 5.2.1 Wired
    • 5.2.2 Wireless
  • 5.3 By Power Source
    • 5.3.1 AC-Powered
    • 5.3.2 Battery / Solar-Powered
  • 5.4 By Resolution
    • 5.4.1 HD (≤1080p)
    • 5.4.2 Full-HD (1080p)
    • 5.4.3 2K QHD
    • 5.4.4 4K UHD and Above
  • 5.5 By Application
    • 5.5.1 Indoor Camera
    • 5.5.2 Outdoor Camera
    • 5.5.3 Doorbell Camera
  • 5.6 By Geography
    • 5.6.1 North America
    • 5.6.1.1 United States
    • 5.6.1.2 Canada
    • 5.6.1.3 Mexico
    • 5.6.2 South America
    • 5.6.2.1 Brazil
    • 5.6.2.2 Argentina
    • 5.6.2.3 Rest of South America
    • 5.6.3 Europe
    • 5.6.3.1 United Kingdom
    • 5.6.3.2 Germany
    • 5.6.3.3 France
    • 5.6.3.4 Italy
    • 5.6.3.5 Spain
    • 5.6.3.6 Rest of Europe
    • 5.6.4 Asia Pacific
    • 5.6.4.1 China
    • 5.6.4.2 Japan
    • 5.6.4.3 India
    • 5.6.4.4 South Korea
    • 5.6.4.5 ASEAN
    • 5.6.4.6 Australia
    • 5.6.4.7 New Zealand
    • 5.6.4.8 Rest of Asia Pacific
    • 5.6.5 Middle East and Africa
    • 5.6.5.1 Middle East
    • 5.6.5.1.1 GCC
    • 5.6.5.1.2 Turkey
    • 5.6.5.1.3 Israel
    • 5.6.5.1.4 Rest of Middle East
    • 5.6.5.2 Africa
    • 5.6.5.2.1 South Africa
    • 5.6.5.2.2 Nigeria
    • 5.6.5.2.3 Egypt
    • 5.6.5.2.4 Rest of Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Hangzhou Hikvision Digital Technology Co. Ltd
    • 6.4.2 Ring LLC (Amazon)
    • 6.4.3 Google LLC (Nest)
    • 6.4.4 ADT Inc.
    • 6.4.5 Lorex Technology Inc. (Flir)
    • 6.4.6 Arlo Technologies Inc.
    • 6.4.7 Wyze Labs Inc.
    • 6.4.8 Dahua Technology Co., Ltd.
    • 6.4.9 Blink LLC (Amazon)
    • 6.4.10 SimpliSafe Inc.
    • 6.4.11 Canary Connect Inc.
    • 6.4.12 Swann Communications
    • 6.4.13 Axis Communications AB
    • 6.4.14 Vivint Smart Home Inc.
    • 6.4.15 Eufy Security (Anker Innovations)
    • 6.4.16 Logitech International S.A.
    • 6.4.17 Swann Communications
    • 6.4.18 TP-Link Technologies Co., Ltd. (Tapo)
    • 6.4.19 Yi Technology
    • 6.4.20 Netatmo (SA Legrand)
    • 6.4.21 CP PLUS (Gunnebo Group)
    • 6.4.22 Xiaomi

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-Space and Unmet-Need Assessment
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Global Home Security Camera Market Report Scope

A home security camera is a surveillance tool crafted to oversee and document activities around a residence, primarily for security reasons. Often integrated into comprehensive home security systems, these cameras bolster residential safety by delivering real-time video feeds, identifying potential intruders, and acting as a deterrent to criminal activities.

The study tracks the revenue accrued through the sale of the home security camera market by various players across the globe. The study also tracks the key market parameters, underlying growth influencers, and major vendors operating in the industry, which supports the market estimations and growth rates over the forecast period. The study further analyses the overall impact of COVID-19 aftereffects and other macroeconomic factors on the market. The report’s scope encompasses market sizing and forecasts for the various market segments.

The home security camera market is segmented by product type (bullet security camera, dome security camera, and IP security camera), connectivity (wired, and wireless), sales channel (online, and offline), application(doorbell camera, outdoor camera, and indoor camera), and geography (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The market sizes and forecasts regarding value (USD) for all the above segments are provided.

By Product Type Bullet Security Camera
Dome Security Camera
PTZ Security Camera
Box Security Camera
Doorbell (Video Doorbell) Camera
By Connectivity Wired
Wireless
By Power Source AC-Powered
Battery / Solar-Powered
By Resolution HD (≤1080p)
Full-HD (1080p)
2K QHD
4K UHD and Above
By Application Indoor Camera
Outdoor Camera
Doorbell Camera
By Geography North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe United Kingdom
Germany
France
Italy
Spain
Rest of Europe
Asia Pacific China
Japan
India
South Korea
ASEAN
Australia
New Zealand
Rest of Asia Pacific
Middle East and Africa Middle East GCC
Turkey
Israel
Rest of Middle East
Africa South Africa
Nigeria
Egypt
Rest of Africa
By Product Type
Bullet Security Camera
Dome Security Camera
PTZ Security Camera
Box Security Camera
Doorbell (Video Doorbell) Camera
By Connectivity
Wired
Wireless
By Power Source
AC-Powered
Battery / Solar-Powered
By Resolution
HD (≤1080p)
Full-HD (1080p)
2K QHD
4K UHD and Above
By Application
Indoor Camera
Outdoor Camera
Doorbell Camera
By Geography
North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe United Kingdom
Germany
France
Italy
Spain
Rest of Europe
Asia Pacific China
Japan
India
South Korea
ASEAN
Australia
New Zealand
Rest of Asia Pacific
Middle East and Africa Middle East GCC
Turkey
Israel
Rest of Middle East
Africa South Africa
Nigeria
Egypt
Rest of Africa
Need A Different Region or Segment?
Customize Now

Key Questions Answered in the Report

What is the current value of the home security camera market?

The market is valued at USD 23.79 billion in 2025 and is projected to climb to USD 48.47 billion by 2030.

Which segment is growing fastest within the home security camera market?

Doorbell cameras post the highest 15.8% CAGR through 2030, driven by parcel-theft deterrence and smart-home integration.

Why is Asia Pacific leading in growth?

Rapid fiber roll-outs, urbanization, and rising disposable incomes push the region to a 16.8% CAGR through 2030.

How are privacy regulations affecting adoption in Europe?

GDPR restrictions on continuous recording raise hardware costs and shift demand toward local storage models, slowing uptake.

What strategic trend defines competition among leading vendors?

A pivot from hardware margins to recurring service revenues—illustrated by Ring’s AI alerts and Arlo’s USD 210.1 million in annual recurring revenue—now shapes market positioning.

Page last updated on: