Market Size of Hair Color Spray Industry
| Study Period | 2019-2029 |
| Market Size (2024) | USD 2.12 Billion |
| Market Size (2029) | USD 2.71 Billion |
| CAGR (2024 - 2029) | 5.02 % |
| Fastest Growing Market | Europe |
| Largest Market | Asia |
Major Players.webp){kind=logo}
*Disclaimer: Major Players sorted in no particular order |
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Hair Color Spray Market Analysis
The Hair Color Spray Market size in terms of Equal-5.02 is expected to grow from USD 2.12 billion in 2024 to USD 2.71 billion by 2029, at a CAGR of 5.02% during the forecast period (2024-2029).
- The increasing consumer consciousness of personal wellness and appearance and the increased expenditure on personal grooming, supported by the rise in salons, are expected to boost the demand for hair color sprays during the study period. Products and services for women have dominated the hair colorant market for a long time. However, the industry is witnessing a massive demand for hair color from men, owing to their growing focus on personal grooming.
- Additionally, the increased demand for hair color spray to conceal grey hair instantly is driven by an increase in the aged population coupled with busy lifestyles in Asian and Western countries. For instance, as per the Population Reference Bureau 2022 data, Japan holds the highest number of senior people globally, with 29% of the country’s total population. This led the key players to launch specific hair care products, including hair colorants, to capture the market demand.
- For instance, in January 2023, Coty Inc. (Clairol), the hair coloring pioneer, launched Root Touch Up Color + Volume 2-in-1 Spray. As per the company, the Root Touch-Up Color + Volume 2-in-1 Spray is a multipurpose temporary root touch-up spray that instantly covers grays, plus a boost of volume utilizing Colorfill Technology. The 2-in-1 spray is a solution that meets an unmet concern shared by 50% of women who use other root touch-ups: cover root regrowth and give the appearance of duller-looking hair with a damage-free formula. Furthermore, the popularity of funky and neon colors is rising, especially among Gen Z shoppers, due to their unique fashion taste.
- The market being consolidated over the past years has led manufacturers to retain generic consumers through organized retail channels, such as supermarkets/hypermarkets, drug stores, and pharmacies. However, online retailing is witnessing solid sales of hair color sprays, owing to its conveniences, such as time and cost savings, and a strong presence of brands in these stores.
