Market Size of Germany Washing Machine Industry
Study Period | 2020 - 2029 |
Base Year For Estimation | 2023 |
Forecast Data Period | 2024 - 2029 |
Historical Data Period | 2020 - 2022 |
CAGR | > 5.00 % |
Market Concentration | Medium |
Major Players*Disclaimer: Major Players sorted in no particular order |
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Germany Washing Machine Market Analysis
The market has generated a revenue of more than USD 1 billion in the current year and is poised to achieve a CAGR of more than 5% for the forecast period.
During Covid home washing machines were among the categories negatively affected as financial uncertainty arising from COVID-19 led German households to postpone big-ticket purchases. To some extent, usage of these appliances actually went up as a direct result of the pandemic, with Germans who already tended to be quite hygiene-conscious seeking to reduce potential exposure to the virus by washing clothes more frequently, especially clothes worn outside the home. Covid-19 had made a impact on the market due to distrupted supply chain. Also due to the pandemic the consumers had spend more time at home, demanding for some major and small appliances such as washing machine did enjoy a temporary jump. The main reason for the jump was that the public had thought that they would be spending a lot more time indoors and this led to a surge in demand for home appliances including washing machines. Germany is a mass consumer society.
Germany washing machine market has seen a rapid growth in product innovation such as enegry efficent, and being eco-friendly machines. Customers in the market are demanding washing machines with smart teshnology such as Internet inside. The remodeling of home units has driven the market coupled with smart home integration features. The German market has become the most important in Europe and the third in the world, after the United States and China. The German population represents about one-fifth of the Europe overall and this is the reason why Germany has the largest market share of home appliance such as washing machines in Europe.