Market Trends of Germany Small Home Appliance Industry
Smart Homes are Driving the Growth of Small Appliances in Germany
Germans are taking advantage of the benefits of smart home appliances, such as heating that can be controlled from a distance and apps that save energy.German smart homes are projected to grow in the future. In the smart appliances segment, the number of active households is expected to amount to 22.33 million users by 2027. Around 12.4% of German households used smart appliances in 2022, which is likely to grow further in the future owing to the development of technology. The increasing digitalization and use of smartphones and tablets have tremendously benefited the market.
According to a survey by the German industry association Bitkom, 41% of all Germans installed at least one smart home product in 2021, a number that steadily rose over the previous two years. Ease, convenience, and comfort were the biggest drivers behind the purchase of smart home products, with 78% citing such reasons, while 69% said they were keen to make their homes safer. 62% listed energy efficiency as a top priority for purchasing.
Smart appliance usage is also projected to grow in the future, with applications in energy management, comfort and lighting, control and connectivity, and security. The Germans are more focused on the energy-saving applications of smart home appliances and also prefer to use small appliances that are energy efficient.
E-commerce is Driving the Growth of Small Home Appliances Market
In Germany, the number of people who shop online has increased, as has the average amount of online purchases, as consumers began purchasing more products online. The sale of small appliances via e-commerce is expected to increase further during the forecast period, owing to the high number of mobile and internet users, as well as easy click-and-collect options for consumers and technological developments. The segment is expected to grow due to consumers' easy access to online payment banking solutions such as net banking, debit and credit cards, UPIs, and others. Furthermore, the availability of discounts and deals on a wide range of products is likely to entice customers to buy kitchen appliances from online retailers.
