Market Trends of Germany Furniture Industry
Increasing Construction and Renovation Activities
- The ongoing construction and renovation activities in Germany, driven by urbanization, population growth, and infrastructure development, create a demand for furniture.
- As new buildings are constructed and existing structures undergo remodeling, the market for furniture experiences growth in both the residential and commercial industries.
- Construction activity not only includes new construction but also encompasses renovation and remodeling projects. As existing buildings undergo renovations or interior makeovers, there is a need to update the furniture.
Growing Potential in the German Online Furniture Market
German retailers have started offering 3D product visualizations or augmented reality apps, which are boosting the demand for furniture products through eCommerce portals in the country. The sale of furniture products online is slowly gaining momentum in Germany, with retailers such as Ikea and Otto adopting various strategies, such as omnichannel strategies.
With omnichannel concepts that combine stationary showrooms with online distribution channels and technological innovations, as well as uncomplicated and consumer-friendly exchange processes for online purchases, retailers can overcome the existing resistance, and this will set a growth path for online sales of furniture products that offer large growth potential for the German furniture market.
