Germany Casein And Caseinates Market Size

Germany Casein And Caseinates Market Analysis

The Germany casein and caseinates market was valued at USD 42.9 million in the current year and is expected to register a CAGR of 3.86% over the next five years.

• German consumers are following health and wellness trends and prefer foods that are nutrient-dense, such as casein and caseinates, which are high in protein. Moreover, consumer decisions can be influenced by persuasive marketing campaigns emphasizing the advantages of casein and caseinates, such as their ability to build muscle, slow digestion, and adaptability in a range of food products. In the food and beverages segment, the dairy and ready-to-eat/ready-to-cook (RTE/RTC) food industries drive the casein demand, owing to their functionalities, such as increasing shelf life and stability. Rising demand for casein from sports and infant nutrition sectors, owing to its functional traits, are the factors responsible for the fastest growth projection.
• As a result, manufacturers are taking initiatives to increase casein and caseinates production in the country. For instance, in Leezen, the company's German facility, Lactoprot, established the world's first evaporation plant for milk salts and enlarged the capacity of the casein plant to 27,000 l/h. Further, casein and caseinates are used in non-food industries, including adhesives, paints, and plastics, in addition to the food business, which helps to explain the rise in demand. Consumers growing inclination towards plant-based/vegan diets can hinder the growth of casein and caseinates derived from animal sources. Hence, all the abovementioned factors positively drive the market in the region.