Market Size of gcc poultry meat Industry
| Icons | Lable | Value |
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 7.60 Billion |
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Market Size (2029) | USD 8.26 Billion |
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Largest Share by Distribution Channel | On-Trade |
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CAGR (2024 - 2029) | 1.67 % |
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Largest Share by Country | Saudi Arabia |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
GCC Poultry Meat Market Analysis
The GCC Poultry Meat Market size is estimated at 7.60 billion USD in 2024, and is expected to reach 8.26 billion USD by 2029, growing at a CAGR of 1.67% during the forecast period (2024-2029).
7.60 Billion
Market Size in 2024 (USD)
8.26 Billion
Market Size in 2029 (USD)
5.39 %
CAGR (2017-2023)
1.67 %
CAGR (2024-2029)
Largest Segment by Form
53.31 %
value share, Fresh / Chilled, 2023
Fresh meats are considered to be of higher quality. The relaxation of the lockdown allowed customers to immediately purchase freshly cut meat through an offline channel.
Largest Segment by Country
67.98 %
value share, Saudi Arabia, 2023
Saudi consumers favor locally raised fresh chicken. Thus, the local regulatory bodies are encouraging local producers to boost meat production to cater to the surging demand.
Fastest-growing Segment by Form
2.17 %
Projected CAGR, Processed, 2024-2029
The consumption value of processed poultry is led by the on-trade distribution and supermarkets in the region owing to its extended shelf life.
Fastest-growing Segment by Country
1.82 %
Projected CAGR, Saudi Arabia, 2024-2029
The surging demand supported by constant investments to boost the local production of poultry meat is projected to drive the Saudi Arabian market, mainly through off-trade channel.
Leading Market Player
3.75 %
market share, Tanmiah Food Company, 2022
The brand offers all types of poultry products in the region. Around 90% of the products are sold due to the local brand equity of the company, making ita market leader.
Off-trade is the fastest-growing segment owing to the adoption of digital promotions
- The on-trade segment dominates the distribution channels for poultry meat, through which almost two-thirds of the poultry meat products are consumed in the country. The growing food service industry is boosting sales of poultry meat in on-trade channels. Around 76% of consumers in the Middle East preferred to consume healthy food in 2021. Many consumers started trying new foods tested and invented by several on-trade channels across Middle Eastern food service establishments, increasing the market share of poultry meat. Food service businesses resorted to delivery platforms to make up for the foot traffic lost in their stores after the effect of the pandemic.
- The fastest-growing distribution segment is the off-trade segment, projected to record a CAGR of 2.20% by value during the forecast period. The growth of this segment will be fueled by the proliferation of the online trade channel, which has been booming in line with the large-scale expansion of e-commerce. Internet penetration has been increasing rapidly in the region. As of 2022, the Middle East had more than 200 million internet users, accounting for 79% of the total population. Of this, 145.441 million were users of social media platforms, which is where most online meat delivery apps market their service and acquire customers through digital marketing.
- Supermarkets and hypermarkets recorded growth with a CAGR of 4.96% by value from 2017-2022. Supermarkets and hypermarkets provide promotional offers and discounts. The growth in the segment is due to the presence of a wide range of products, including imported products, which are price-competitive compared to local products.
Understand The Key Trends Shaping This Market
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Government's investments to achieve self-sufficiency in poultry meat are driving the market
- The poultry meat market has been growing over recent years. During the historical period, it registered a CAGR of 4.23% by value in the GCC. With the increased demand for poultry meat due to an increase in expats, the government provided support to expand poultry production, leading to the growth of the market. The Middle East Poultry Expo is the largest exhibition in the poultry industry, organized in the Kingdom of Saudi Arabia. It enhances investment opportunities in the poultry industry and provides an ideal trading platform that brings local investors, suppliers, and global expertise houses together to develop the poultry industry and achieve poultry self-sufficiency.
- The region witnessed an influx of expats from Asia and Western countries, especially in the UAE, Kuwait, and Saudi Arabia. The expat population in Saudi Arabia was around 41,6%, whereas the UAE had around 90% expat population as of 2022. The increasing expat population is resulting in food preferences becoming more international and food such as hamburgers and fried chicken becoming popular with consumers in the region.
- Poultry meat is majorly consumed in Saudi Arabia. It is projected to register a growth rate of 1.51% by value during the forecast period. Saudi Arabia’s self-sufficiency in poultry meat production increased from 45% in 2016 to 68% in 2022. Furthermore, Saudi Arabia’s Minister of Environment announced plans to increase the Kingdom’s self-sufficiency rate for poultry meat by 80% by 2025. The new investments into Saudi Arabia’s poultry production sector will be valued at USD 4.5 billion by 2025, with plans to increase production capacity to 1.3 million metric tons of broiler chicken annually.
