Market Trends of GCC Desert Air Coolers Industry
Rising Demand by Residential Units
The total population of Middle Eastern countries has observed a continuous increase over the years, leading to a rise in the number of household units being constructed as well as demand for desert air coolers. Rising disposable income exists as a major factor for driving the sales of desert coolers in the region, with an increasing segment of the employed population in the market. Among the Gulf countries, Saudi Arabia and UAE exist aS the major markets for the sales of desert coolers in the region. With an increase in revenue of major appliances, sales of air conditioners have observed a continuous increase over the years creating a positive externality for the sales of desert air coolers in the region. These trends are leading to GCC emerging as a major market for the sales of desert air coolers.
Saudi Arabia Leading the Sales
Saudi Arabia exists among the gulf countries with the maximum temperature reaching above 40 degrees Celsius during summer, leading to an increasing segment of the population demanding desert air cooler during the period. Ar-Riyadh, Jeddah, and Makkah are among some of the major cities in Saudi Arabia with a continuously increasing demand for desert air coolers by the population. Among the residential units apartments and villas are among the segments having a major demand for desert air coolers during the summer season. Over the period with changes in the medium of sales, online revenue share of the major appliances in Saudi Arabia is observing a continuous increase and leading to Saudi Arabia emerging as an attractive market for sales of desert air coolers by manufacturers and retailers through different channels.
