Fruit and Vegetable Pieces and Powders Market Size

Fruits and Vegetables Pieces and Powder Market Analysis

The fruit and vegetable pieces and powders market is projected to register a CAGR of 3.98% during the forecast period.

The rapid expansion of the processed and packaged food industry is expected to accelerate the demand for natural food additives, eventually driving the sales of fruit and vegetable pieces and powders. The global marketplace witnessed an increase in the extraction of bioactive compounds from fruits and vegetables as natural additives in the food industry. The increasing consumption of carbonated beverages, fruit juices, smoothies, functional beverages such as energy drinks, and others worldwide has also driven the market for fruit and vegetable pieces and powders. According to data published by "Beverage Digest," there was a surge in the retail sales of juices in the United States in 2021, which amounted to USD 20.9 billion. Demand for such products creates opportunities for the players offering fruit and vegetable pieces in the market.

Factors such as increased customer health awareness and the stringent regulations set by food regulatory bodies are resulting in a decline in the usage of artificial flavors and additives among food products, which, in turn, is boosting the market for natural fruit and vegetable ingredients. Due to the changing consumer trends and food preferences, fruit concentrates are witnessing an increasing application as substitutes for sugar in the bakery and confectionery sectors. Fruit concentrates are perceived as healthy ingredients to refined white sugar in baking recipes. This is one of the major factors strongly augmenting the sales of fruit concentrates worldwide. The major companies in the market are focused on innovative product launches to cater to the increasing demand from the end users and end-user industries for tailored formulations by using farm fresh fruits and vegetables.