Market Trends of Fresh Food Packaging Industry
This section covers the major market trends shaping the Fresh Food Packaging Market according to our research experts:
Increasing Demand for Extended Shelf Life of Products is Expected to Drive the Market Growth
- After packaging, it takes time for packaged food to reach consumers worldwide. Thus, the packaged food may not be fresh and might lose its aroma and taste before reaching the consumer. The threat of food being spoilt before reaching the consumer is increasing, which would, in turn, result in a loss of the capital invested in the packaging.
- As an attempt to overcome this challenge, food processing industries are investing in technologies and various new packaging techniques, such as intelligent packaging and engineering science, which help in increasing the shelf life of the product. Moreover, organizations are focusing on consumer satisfaction, apart from revenues, as it impacts the image and value in the market.
- Increasing health consciousness and awareness regarding consuming fresh food are influencing consumers to opt for packaged products with longer shelf life. Therefore, rising demand for products with better shelf life across countries, such as the United States, is driving the market growth.
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Asia-Pacific to be the Fastest Growing Market
- Asia-Pacific has experienced positive growth in the fresh food packaging market and is estimated to witness significant growth, over the forecast period. There has been an increase in the disposable income of consumers in the region, which increased the standard of living in the region.
- The rising urban population in India and China is increasing the demand for fresh food packaging in this region. India and China together contributed over 70% of the total share from Asia-Pacific region, in 2018.
- The increasing exports of fruits and vegetables in Asia-Pacific is boosting the market growth. The global imports of fruit and vegetables have increased by 17.6%, imports of fruits and vegetables in the Asia-Pacific region increased by a remarkable 51.6%.
- Moreover, in a country, such as India, the increasing demand for online food ordering is increasing the usage of packaged food boxes, which is, in turn, is positively impacting the fresh food packaging market.
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