Market Trends of France Whey Protein Industry
Whey Protein Concentrates Dominating The Market
- Concentrated whey contains a variety of physiologically active, health-promoting ingredients that are also present in whole milk, which is increasing the demand for a concentrated form of whey protein in the country. The protein concentration of whey protein concentrates depends on how concentrated they are, with the majority of whey concentrates comprising between 70 and 80% protein. Whey protein concentrates have a larger amount of lactose than the isolation form.
- Additionally, whey protein concentrate is often cheaper than isolate and offers the same great benefits for muscle growth, maintenance, and overall recovery with the added perk of being packed with bioavailable peptides. Apart from these, multi-functionalities associated with whey protein concentrates, such as easily digestible, efficient processing, and economic applications, have been a few significant factors augmenting the market growth in the country. Owing to the increasing demand for the concentrated form of whey protein, many manufacturers are introducing concentrate ingredients with higher protein content, good solubility, and dispersibility.
- For instance, in December 2021, Eurial Ingredients & Nutrition (I&N) revealed its latest whey protein concentrate ingredient, EuriNutri WPC 80, indicating 80% protein content. The company claimed that the whey protein concentrate comes from 'sweet whey' from its Herbignac plant in Brittany, France. Such developments happening in the country are expected to produce concentrated whey protein products with high quality, thus addressing the increasing demand.
Understand The Key Trends Shaping This Market
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High Demand From Sports and Performance Nutrition Industry
- French consumers who want to live a healthy, active lifestyle and the ones who are recreationally active are increasingly opting for some type of sports nutrition product, with a view to complement their workout sessions and to get more purified nutrients, effective to produce the desired physique. Thus, the sports and performance nutrition segment has accounted for the maximum share of the market in terms of application.
- Also, demand for whey protein in France is expected to increase due to the growth in infant formulae, coupled with the increasing demand from functional food and other nutrition sectors. Notably, fortified protein products like whey protein are likely to attain a high growth rate in the forecast period.
- Additionally, the growing young population is expected to increase the number of sports and gym activities in the country, thus raising the demand for whey protein in the country. For instance, according to the World Bank, in 2021, about 61.42% of the population in France fell into the 15-64 age group, accounting for the largest share of the total population.
- Moreover, the growing middle class is increasingly inclining toward acceptance of physical activities, like walking, running, weekend trekking, etc., and for the millennial population and professional sportspeople residing in France, fitness, and sports are not prerogatives; it is a lifestyle. This is expected to account for the steady growth of the whey protein market in the country.
