Market Trends of France Protein Industry
Increasing Demand for Protein Rich Food and Beverages
- Consumer demand for protein-rich food and beverages is increasing in the country owing to the increasing consumer awareness about healthy and functional food and beverages. Consumers are opting for the consumption of protein-rich food and beverages due to fitness consciousness.
- The market players are using different types of proteins in bakery, confectionery, and other products to increase their functionality and nutritional content. Also, proteins are used in sports nutrition food and beverages as proteins help in building muscle mass and overall health.
- Thus, the sports and performance nutrition segment has accounted for the maximum share of the market in terms of application. Owing to this, the market players are launching new and innovative proteins in the country to cater to growing demand.
- For instance, in November 2022, Lactalis Ingredients launched a range of whey proteins produced with sunflower lecithin. The company claims that whey protein can be used in bakery and confectionery products. Over the medium term, the demand for proteins is expected to increase owing to the increasing demand for sports nutrition products.
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Plant Proteins are Dominating the Market
- The demand for plant-based proteins is increasing in the country due to changes in the food consumption behavior of consumers. Consumers are opting for the consumption of plant-based food and beverages owing to their increasing health benefits over animal proteins.
- Plant proteins are easier to digest than animal proteins. Therefore, they are being used in different food and beverage products. The demand for clean-label, non-GMO, and organic plant-based ingredients is increasing as plant proteins are being used in different plant-based food products.
- Also, the demand for processed and convenience food is increasing among working millennials and the teenage population, and these plant-based proteins are being used in products like pastries, confectionery products, sausages, and other meat alternatives as well. The old age population in the country is opting for the consumption of plant-based food products as they have less cholesterol and are easily digestible.
- The market players are launching different plant proteins in the market to cater to market demand. For instance, in June 2022, Roquette Freres extended its Nutralys plant protein range with the launch of the new Nutralys Rice Protein. The protein claims to be used in snack food, sports nutrition, and special diet food.
