Market Share of France Construction Equipment Industry
The construction equipment market in France exhibits fragmentation and fierce competition, featuring a diverse array of international companies. These companies either operate through dealership networks or have established manufacturing facilities within the country. Among the prominent players in this sector are Caterpillar, Komatsu, Liebherr, Volvo Construction Equipment, Kobelco, XCMG, JCB, Hitachi Construction Machinery, Kubota, and Hyundai Construction Equipment, among others. These industry leaders engage in competitive strategies, vying for supremacy based on a range of criteria, including equipment quality, pricing, dealership network reach, geographic coverage, post-sales services, product diversification, and value-added offerings such as Equipment as a Service (EaaS).
Many of these companies are actively investing substantial resources in research and development activities to bolster their brand presence and develop innovative construction equipment products tailored for the French market. Here are a few notable examples:
In August 2023, Caterpillar unveiled its latest offering, the 988 GC wheel loader. This new product is designed to provide dependable and efficient operation, empowering customers to move larger volumes of materials while minimizing the cost per hour, thereby accelerating their return on investment. This loader boasts up to a 5% reduction in fuel consumption and a remarkable 15% decrease in maintenance expenses compared to the Cat 988K model.
In May 2023, Hitachi Construction Machinery Europe (HCME) announced the rebranding of Cobemat SAS, a construction equipment dealership situated in France. This strategic move followed the successful acquisition of Cobemat in April 2023. Under the terms of the acquisition, Cobemat will continue its operations as an HCME subsidiary, adopting the new name Hitachi Construction Machinery France (HCMF). Additionally, as part of this agreement, all activities associated with MTS, another subsidiary of Cobemat included in the acquisition, will be seamlessly integrated into HCMF.
In April 2023, Liebherr-France SAS introduced its Generation 8 R 924 and R 945 crawler excavators during the ConExpo 2023 event. These excavators were developed and manufactured at the company's facility in Colmar, France. Liebherr highlighted that its Generation 8 crawler excavators feature a heavier counterweight, increased bucket capacities, and enhanced digging and tractive forces compared to their predecessors, signifying substantial improvements in performance and capabilities.
France Construction Equipment Market Leaders
Caterpillar
Komatsu
Liebherr
Volvo Construction Equipment
Kobelco
*Disclaimer: Major Players sorted in no particular order
