Market Trends of Europe Starch Sweetener Industry
This section covers the major market trends shaping the Europe Starch Sweetener Market according to our research experts:
Increasing Investments In The Starch Market To Strengthen The Starch Sweeteners Production
Europe is one of the largest region across the globe, producing over six hundred products, from native starches to physically or chemically modified starches, and also liquid and solid sweeteners. According to the European Starch Industry Association, in 2018, the total starch production in Europe from EU wheat, maize, and potatoes stood at 10.7 million metric ton in comparison to the 8.7 million metric ton in 2004. The European Starch Industry Association is a trade association and its membership comprises 28 European Union starch producing companies, together representing more than 95% of the EU starch industry. Wheat is the primary feedstock for starch production followed by corn and potato. Specialties like green pea, rice, or chickpea are still minimal and only account for less than 0.5% in the European market. More importantly, increasing number of starch manufacturers are investing in the starch and sweeteners market in Europe to support the local economy and local community while positioning the business for long term growth. For example, in 2019, Cargill Incorporated invested USD 200 million in the wheat producing ingredient at its manufacturing production plant in Germany in order to meet the growing demand for starch products in food and beverages and the paper industry. Starch-based sugars meet the demand for sweetening mixtures and bring additional functionality to numerous food products, contributing to the texture, color stability, and flavor of the final product, while also remaining economic.
Germany Held A Significant Share In The Market
The German national diet is very diverse and is one of Europe's largest food and beverage markets. Increasing health awareness, an aging population, and the resulting demand for health and wellness products are driving the market for starch sweetners in Germany. The application of starch sweetners such as glucose in confectionery segment is expected to drive the future demands of the German starch sweetners market. Glucose syrups are used in confectionery mainly for their anti-crystallizing role, while in brewing, they are especially used to impart sweetness to the final product. Glucose syrups can adapt, as with the starch from which they result, into a considerable variety of products, each developing specific properties. Moreover, Germany-based manufacturer, Jäcking Group, also announced its plans to build a new wheat starch facility at the existing plant in Hamm. The new facility is expected to increase the wheat processing capacity and double starch output, thus, creating a potential market for starch-based sweeteners in the near future.
