Market Trends of Europe Self Adhesives Label Industry
This section covers the major market trends shaping the Europe Self Adhesives Label Market according to our research experts:
Increasing Demand for Packed Foods from Food and Beverage Industry
- Self-adhesive labels are well known for enhancing the visual appeal of food and beverage packaging. Self-adhesive labels play a significant role in the authentication and tamper-evidence of products in food and beverage packaging.
- Self-adhesive labels are a popular choice due to their incredibly stable nature, which aids in increasing consumer awareness of product information. Labels communicate how to use, transport, recycle, and /or dispose of the package or product.
- With substantial growth in the food and beverage industry and demand for packaged food goods across the region, there is a surge in the usage of labels used in food and beverage product packaging.
- According to the FoodDrink Europe report, in 2021, the European Union food and drink industry generated a turnover of about USD 1.1 trillion and USD 230 billion in value-added to GDP, making it one of the largest manufacturing industries in the EU.
- The report also stated that The European Union is the world's greatest exporter of food and beverages, with exports outside the EU totaling EUR 156 billion (~USD 166 billion) and a trade surplus of EUR 73 billion (~USD 78 billion).
- A Eurostat report also stated that EU households spent over EUR 1,035 billion (~USD 1106 billion) (equivalent to 7.1% of the total EU GDP) on 'Food and non-alcoholic beverages' during the year 2021. It represents 14.3% of total household expenditure compared with 2020 (14.8% share).
- As customers seek healthier beverages to consume on the move, the food and beverage business is fast evolving, with a consistently growing market for energy and sports drinks, tea, coffee, and bottled water.
- Hence, owing to the factors above, the application of self-adhesive labels from the food and beverage industry will likely dominate during the forecast period.
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Germany to Dominate the Market
- Germany's food and beverage industry is the fourth-largest in terms of future growth possibilities. The industry is characterized by its small and medium-sized enterprise sectors of about 6,000 companies.
- Food Export Association of the Midwest USA and Food Export USA-Northeast, in their report, mentioned a total of approximately USD 115 billion was being generated from the retail sales in the packaged food market in Germany in 2022. That represents a growth of 11.2% or USD 11.5 billion since 2018.
- Germany is the 4th largest packaged food market in the world. By 2026, retail sales in the packaged food market in Germany are expected to reach USD 127.1 billion, a growth of 10.6% or USD 12.1 billion from 2022.
- The report by the food export organization also mentioned that a total of USD 201 billion of processed food and drinks was being produced in Germany in 2021.
- Self-adhesive labels are commonly used in packaging medications and medical equipment imported or exported to various nations. According to the International Trade Administration, the market size of German medical equipment in 2021 was approximately USD 39 billion and is expected to increase to close to USD 42 billion, representing a 7% increase over the previous year.
- The growing demand for value and quality-enriched products, including organic, fair trade, and health and wellness goods in Germany, indicates good potential demand for self-adhesive labels.
- Owing to the factors above, the market for self-adhesive labels in Germany is projected to grow significantly during the study period.
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