Market Trends of Europe Printed Packaging Industry
This section covers the major market trends shaping the Europe Printed Packaging Market according to our research experts:
Label Type is Expected to Register the Highest Market Growth
- Wet glue labels are used in a variety of applications, including bottling, box covering, lamination, and food wrapping. Wet-glue labels are being widely used for alcoholic drinks. The rise in the consumption of alcohol in Europe is boosting the market's growth. For instance, according to the Department for Environment, Food, and Rural Affairs (DEFRA), in 2017/18, an average of 728 milliliters of alcoholic drinks (for at-home consumption) was consumed per person per week in the United Kingdom (UK).
- Pressure-sensitive labels (PSL) consist of five individual layers, such as liner, release coat, adhesive, face stock, and topcoat, and are analogous to a high-tech sticker. A PSL can use paper, film, and foil as its primary label materials and can be used with a wide range of inks to produce sharp and bright colors. Owing to the ease of use, cost-effectiveness, and versatility offered by PSLs, the demand for such labels is increasing.
- The multi-part labels help to prevent theft, increase the chance of asset recovery, and enhance tracking. The factors that are responsible for the growth of the multi-part labels are the growth of the food and beverage industry, and growing security issues of any equipment as products can get stolen, accidentally inventoried by subcontractors, or moved to another department.
- Growing financial stability has positively impacted the development of the European region for the packaging industry, specifically, for in-mold labels. In-mold labels are witnessing an increasing demand from France and Germany due to the increasing manufacturing output, rising income and consumption level, and increasing demand for effective labeling solutions.
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Expanding End-User Packaging Applications is Significantly Driving the Market Growth
- The growing adoption of printed packaging across various end-user industries in the region, along with different personalized packaging trends adopted by these end-user companies, is also a significant factor driving growth in the market studied, especially in Eastern Europe.
- Online or e-commerce shopping is creating a massive opportunity for packaging manufacturers in the region. With growing internet penetration across the region, retailers are expanding their e-commerce presence, hence, its logistics and delivery. In 2019, the growth of e-commerce in Europe was over 12%, due to the rapidly increasing sales in the Central and Eastern European markets.
- Therefore, this is driving demand for protective packaging and forcing cardboard manufacturers. Corrugated packaging comprises 65-75% of the overall e-commerce packaging in the region, to invest in more innovative packaging and printing. Countries in Eastern Europe, like Romania, Poland, Russia, Hungary, and Ukraine, are significantly witnessing an expansion of their e-commerce industries, along with the corrugated or cardboard packaged product sales.
- The food and beverages, automotive, pharmaceuticals, and several other industries often require customization of the label. The growing food and beverage industry in the region, especially beverage, is also driving the market for customized label printing. Digital printing technology helps to make the customization and produce small batches of the same customization, as it eliminates many steps, like the ordering and setting up of plates. Hence, most of the companies looking for customization have started investing in digital printing technologies
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