Market Trends of Europe Frozen Food Packaging Industry
This section covers the major market trends shaping the Europe Frozen Food Packaging Market according to our research experts:
Increasing demand for convenience by consumers
- Various factors, such as changing lifestyle, increasing disposable income, and rapid urbanization in developing countries, especially the growing middle-income population, are increasing the demand for bags for frozen food. The increase in population density has increased demand for packaged food in general with millenials contributing to the growth.
- After packaging, it takes time for packaged food to reach consumers across various parts of the world. The packaged food may not be fresh and might lose its aroma and taste before reaching the consumer. The threat of food being spoilt before reaching the consumer is increasing, as it would result in a loss of the capital invested in the packaging.
- To overcome this, food processing industries are investing in technologies and various new packaging techniques, such as intelligent packaging and engineering science, which help in increasing the shelf life of the product. This is reason for the increased demand of frozen food in the industry. Organizations are focusing on consumer satisfaction, apart from revenues, as it impacts the image and value in the market.
- According to a survey of American Adults by Consumer Action, in July 2019, 34% of adults have knowledge of most recyclable food packaging material as cardboard, followed by plastic 26%, glass 21%, and metal 8%.
- Also, the demand for frozen food packaging products is generally driven by millennial customers in the region as they have an ardent preference for single-serving and on-the-go style food and beverage foodstuffs.
- These products are generally designed to be portable, durable, and lightweight; frozen food packaging stands to be a famous option to pack such products. The increasing demand for snack foods, both in terms of processed foods and fresh items, is expected to govern the demand.
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Glass Packaging to Drive the Market
- According to FEVE- The European Container Glass Federation, the container glass industry represents close to 70% of all glass production in Europe. It also states that the products packed in glass are massively exported and contribute to a positive trade balance of about EUR 21 billion per year.
- This is indicative of the fact that the market holds significant potential to grow. According to the European Container Glass Federation (FEVE), two out of five Europeans choose glass because they perceive it as being more recyclable than other materials providing a recycling rate of 76 % of high glass collection.
- Almost half all Europeans (48%) recognize that glass is the best packaging material for addressing climate change. The Heiz-Glas Group has invested more than EUR 40 million in Poland in the past two years. Also, Premi SPA, an Italian firm, has invested in Poland's new glass production factory, with a focus on 'cutting-edge glassworks.'
- However, the impact of COVID-19 significantly affected the market growth. With the outbreak of COVID-19 in the region, all the end-user sector is exempted from shutdown due to the primary needs of consumers. For instance, the European Union is assessing delays in drug shipments from Asia due to production shortages in the region.
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