Market Trends of Europe Feed Palatability Enhancers Industry
This section covers the major market trends shaping the Europe Feed Palatability Enhancers Market according to our research experts:
Increasing Feed Production
Rising demand for food safety and mass production of meat is catching the attention of the feed additives manufacturers. Consumer awareness about the meat quality and increasing consumption of meat has created the demand for quality feed and in turn, drives the market for feed palatability enhancers. According to OECD, per capita, poultry meat consumption was 27.8 Kg in 2016 which increased to 28.3 Kg in 2019 in the United Kingdom. The growing meat consumption compels livestock producers to use quality feed for animals. This, in turn, drives the market for palatability enhancers to increase to feed uptake by the livestock. According to Alltech Feed Survey, in 2018, Spain produced 34.5 million metric tons of feed as compared to 31.8 million metric tons in 2016.
Flavor Segment Dominates the Market
In addition to adding a specific taste to the animal feed, flavors also have the property of masking the unpleasant odor in the feed. Flavoring agents can either be natural (such as garlic, anise, and black cumin) or artificial (such as fruit extracts and chemical products, including vanillin, and sodium glutamate). In normal animal diets, the flavors are included at levels ranging from 0.5-1.5% of feed volume. The heavy reliance of the animal feed industry on flavoring agents will likely ensure that the market for flavors grows at par with the animal feed market. Companies, such as Pestell in Germany, are coming up with other innovative flavors, like caramel toffee, coconut essence, fragrant apple, and peppermint twist, and this is further enhancing the flavors market.
