Market Trends of Enterprise Mobility in Banking Industry
This section covers the major market trends shaping the Banking Enterprise Mobility Market according to our research experts:
Increase in Cyber Attacks to Drive Market Growth
- Data breaches lead to an exponential cost rise and the loss of valuable customer information. According to the X-Force Threat Intelligence Index of last year, 22.4% of attacks that X-Force addressed targeted financial and insurance businesses, out of which 70% of attacks were on banks. Thus, financial and insurance businesses were second in X-Force's industry rankings in the previous year. In pursuit of the most straightforward path possible to financial gain, cyber attackers attack the financial services industry.
- Moreover, according to the latest edition of Cisco's annual Security Outcomes Report launched in December 2022, cybersecurity resilience is a foremost priority for companies as they look to protect against a rapidly growing threat landscape as 62 percent of organizations surveyed stated they had experienced a security event that impacted business in the past two years.
- To secure their IT systems, secure customer vital data, and comply with government regulations, public and private banking institutes are focused on executing the latest technology to prevent cyber attacks. Additionally, with higher customer expectations, rising technological capabilities, and regulatory requirements, banking institutions are driven to adopt a proactive approach to security.
- Further, the growing technological penetration, coupled with digital channels, such as mobile banking and internet banking, are becoming customers' preferred choice for banking services. There is a greater need for banks to leverage advanced authentication and access control processes.
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North America to Witness Significant Growth
- North America is expected to hold a significant share of enterprise mobility in the banking market, with the increasing adoption among banks and the presence of major vendors acting as the primary factors driving the market growth in the region.
- The penetration of smartphones and tablets is rising in the United States, which will likely propel the BYOD policy across enterprises.
- According to the Identity Theft Resource Center (ITRC), the number of data compromises in the United States witnessed 817 cases in the first half of the last year. These incidents have created a positive demand for enterprise mobility management in the country, especially for mobile security, as they are the most vulnerable endpoints a hacker can attack to gain entry into an enterprise system. With growing awareness among the end-users, the demand for managed mobility services in the country is expected to increase over the forecast period.
- Moreover, cyber attacks in the North American region, especially in the United States, are rising rapidly. They have reached an all-time high, primarily owing to the rapidly increasing number of mobile devices in the region. According to IBM, the average cost of a data violation in the United States amounted to USD 9.44 million in the last year, up from USD 9.05 million in 2021.
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