Market Trends of Egypt Microwave Ovens Industry
Rising Disposable Income & Urbanization is Augmenting Microwave Sales
The urban population of the country is a major buyer of microwave ovens as compared to the rural population on account of the busy lifestyle and higher dependence on quick cooking methods for routine usage in their daily lives. The rising technological innovation by the market players to suit the requirements of all consumer segments would augment the demand for microwaves in the country over the coming years.
In the last five years, Egypt has seen around a 10% rise in urban population owing to preferable job opportunities, a better quality of schools, improved living standards, and enhanced quality of life. The increasing number of people migrating toward urban areas has resulted in the rise in demand for advanced facilities, eventually leading to the rise in the requirement for household appliances such as microwaves.
Countertop Microwave is Dominant in Egypt Microwave Market
The countertop segment is dominating the revenue share in the microwave oven market over the forecast period in Egypt on account of less maintenance cost as compared to the built-in microwave ovens along with its easy and affordable installation charges. Also, countertop microwaves are comparatively cheaper when compared to built-in microwaves, which is why they are majorly preferred in the residential sector.
