Market Trends of Display Fingerprint Technology Industry
This section covers the major market trends shaping the Display Fingerprint Technology Market according to our research experts:
optical under-display sensors
- The optical fingerprint sensor captures a fingerprint image through the lens and can penetrate thicker glass. Under-display fingerprint sensor provides fast, reliable and easy access to personal contact details, emails, payment information, location data and other form of encrypted data to the authenticated user.
- Further, in August 2019, Apple is expected to introduce in-display fingerprint scanners for the 2020 iPhone. Moreover, in May, the company had filed a patent for an in-display fingerprint sensor. Apples occupy the major share in the premium smartphone market and thus, it is expected to have a positive outlook on the market globally.
- Moreover, with the launch of OnePlus 7 Pro and immediately captured 26% of share in India, and OnePlus 7 Pro contains the optical sensors for its under-display fingerprint technology. Thus, the demand for optical under-display fingerprint sensors is expected to increase in developing nations such as India.
- All the above factors are expected to the drive the optical under-display fingerprint sensors which in return will boost the market for display fingerprint technology market.
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Asia- Pacific to Witness Fastest Growth
- Growing smartphones penetrations in countries, such as India and China is expected to be one of the significant drivers for the mobile display fingerprint technology market in the region.
- Moreover, the customers in the region such as India are price sensitive. Thus, companies such as Oppo, Vivo are utilizing this technology for their smart phones. These two brands have high brand visibility in India due to their marketing strategies adopted earlier such as sponsoring the events such as hokey league etc.
- Further, with the government initiative to push local manufacturing in India, many smartphones are manufacturing their smartphones in India. This creates a huge opportunity for the display fingerprint technology vendors to enter the region to gain competitive advantages among the other suppliers.
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