Customer Relationship Management Market Share

Market Share of Customer Relationship Management Industry

The customer relationship management market is highly fragmented due to the presence of both global players and small and medium-sized enterprises. Companies have been investing to incorporate AI in CRM Software. Rapid digitization provides vendors with growth opportunities. Players in the market are adopting strategies such as partnerships, innovation, expansion, and acquisitions to enhance their offerings and gain sustainable competitive advantage.

In April 2022 - Salesforce Inc. announced the expansion of offerings of Customer 360 for education institutions to provide digital-first, flexible learning options; real-time and asynchronous collaboration; and personalized experiences for students, faculty, and staff. Customer 360 for education enables colleges and universities of all sizes to build Student 360 and rapidly build new programs, such as executive education and flexible learning programs.

Customer Relationship Management (CRM) Market Leaders

1. SAP AG

2. Salesforce.com, Inc.

3. Oracle (Netsuite Inc.) Corporation

4. Adobe Systems Inc.

5. Microsoft Corporation

*Disclaimer: Major Players sorted in no particular order