Market Trends of Contraceptive Sponges Industry
This section covers the major market trends shaping the Contraceptive Sponges Market according to our research experts:
Use of contraceptive sponges to avoid unwanted pregnancies
Although other competing products such as condoms and pills are more popular among the consumers, contraceptive sponges are increasing its traction in the near future. Also, there has been an increased teen pregnancy in the past few years. Centers for Disease Control and Prevention (CDC) in 2017 estimated about 194,377 babies were born to women aged 15-19 years and existed a birth rate of 18.8 per 1,000 women in this age group. Therefore, favorable regulatory bodies spreading knowledge regarding the use of contraceptives to avoid unnecessary births have boosted the market growth to have a healthy country.
North America to drive the market
Asia-Pacific is dominating the market owing to the greater awareness through social media marketing and the rising number of government initiatives that help in increasing the overall market. Also, with the increasing internet penetration, online market for the purchase of consumer goods including contraceptive sponge has seen a rapid growth globally in last 3-4 years. This category has attracted a few vertical specialists like Amazon, Walmart, Carrefour etc. who are riding on increasing e-retailing growth and vying for a significant pie in online consumer goods space.
