Market Trends of Colombia Kitchen Appliances Industry
This section covers the major market trends shaping the Colombia Kitchen Appliances Products Market according to our research experts:
Small Kitchen Appliances Facing Premiumization
The small kitchen appliances segment is expected to record a significant degree of premiumization. Demand for the high-end coffee machines is expected to be driven by aspirational purchases, as consumers switch to pod coffee machines. Convenience and healthy eating trends have resonated with the consumers and are playing an integral part in re-shaping the market for small cooking appliances. Colombians are leading increasingly busy lives and therefore continue to demand time-saving products that can still obtain stronger results.
Omnichannel Strategies Realigning the Retail Landscape
Hypermarkets and electronics and appliance specialist retailers remained to be the dominant distribution channels for these appliances, in 2018. Colombians are slowly engaging with more than one channel, as a part of their shopping experience. Hypermarkets were the leading distribution channel for small cooking appliances, in 2018, due to the variety of products that were on offer in these stores. Almacenes Exito and Supertiendas y Droguerias Olimpica have gained popularity as sellers of consumer appliances and consumer electronics products, owing to their discounts and heavy promotions that are offered through their store credit cards.
