Market Trends of Casting Devices Industry
This section covers the major market trends shaping the Casting Devices Market according to our research experts:
Smart TV Segment is expected to occupy a Significant Market Share during the Forecast Period
- The market for streaming services is expanding at a rapid pace, and the casting devices market is quickly following suit. Smart TVs combine the features of a standard TV with features of a computer, thereby enabling users to access the internet and download apps, in addition to watching their favorite shows. High adoption of smart TVs in emerging markets and development of new technologies like 4K resolution have become some of the notable trends in the casting devices market. Consumer Technology Association estimates that worldwide smart TV penetration is projected to reach 32% by 2019. Besides, increased spending on electronic goods by consumers and increased market penetration of the internet are other factors that are driving the market growth.
- The entertainment sector has witnessed prominent advances with the emergence of advanced technologies, such as gesture and voice recognition features in smart TVs. Increased number of services that offer internet TV, superior navigation options, and playback capabilities are some of the benefits provided by streaming on a smart TV. These benefits are not limited to just watching favorite movies and shows, but also to play games with a seamless connection to the TVs.
- Increased adoption of smart TVs in advertising is helping advertisers in expanding their consumer base. Rhythmone, a digital advertising technology company, estimated that the adoption of smart TVs in the US has increased from 62 million units in 2016 to 94.8 million units in 2018.
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North America is expected to hold a Large Share of the Casting Devices Market
- North America is expected to hold the largest market size and dominate the casting devices market during the period of forecast owing to the presence of the tech-savvy population in the region. The region has a high concentration of large multinational companies, which largely contribute to the growth of the casting devices market.
- The dominance of North America in the market studied is attributed mainly to the popularity of VoD subscriptions in the region coupled with the lucrative deals offered by the service providers to attract customers and growing demand for the content produced.
- A survey conducted by TiVo & FierceCable, to understand the distribution of streaming device ownership in North America revealed that more than 48% of the respondents own either a smart TV or any of the gaming console(Xbox, Sony PlayStation, etc.), in 2018. The survey also revealed that more than 48.1% of the users spend around 3 hours daily, utilizing the services of VoD.
- However, the Asia-Pacific region is expected to provide lucrative opportunities for casting devices market owing to the increasing number of startup companies in the region.
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