Cannabis Infused Edible Products Market Size

Cannabis-infused Edible Products Market Analysis

The cannabis-infused edible products market size is expected to grow from USD 9.68 billion in 2023 to USD 20.60 billion by 2028, at a CAGR of 16.30% during the forecast period.

• The fact that edibles are inconspicuous and allow consumers to devour unknowingly has shifted consumer preferences from smoking to edibles. The food sector has responded to the current market trends by releasing new cannabis-based food products, which have been driven by consumer demand. So far, the most common active chemicals extracted from cannabis utilized in food are cannabidiol (CBD) and tetrahydrocannabinol (THC), which are found to exhibit therapeutic properties. The number of edibles claiming to contain cannabis has exploded in recent years. Pizza, lollipops, chocolate, morning cereal, gummy consistent items, chocolate cookies/brownies, beverages, and beef products are just some of the products infused with cannabis and claim to carry health-promoting components and thus is a novel way to incorporate cannabis chemicals into food products.
• This growing popularity has led edibles to penetrate most of the United States retail, where the state must have some specific cannabis or marijuana-regulated laws. The cannabis edibles segment in Europe is considered to be the fastest-growing category in the cannabis industry, with the likes of sub-categories such as gummies and infused drinks having witnessed a significant growth trajectory in recent years. For instance, according to the Addiction Department of Basel University, Switzerland is to become the first European country to launch a cannabis sales pilot program, namely the "Weed Care" trial program, to study the effects of cannabis legalization in September 2023, which is expected to run for 2.5 years, until March 2025. The survey will include 370 of the program's participants over the age of 18, and the participants' cannabis consumption habits, as well as their overall physical and mental health, will be monitored during the study.
• Moreover, most of the cannabis edible addresses the demand of modern consumers, where the products need to be discreet, easy to use, safe, and of accurate dosages. For instance, in March 2022, RS Group launched CAMU C Plus with Hemp, marking the debut of a vitamin C beverage blended with white grape juice, hemp extract, gamma-aminobutyric acid (GABA), camu camu extract, boasting an impressive 200% vitamin C content. Additionally, they unveiled CAMU C CBD Shot, an innovative product as the market's inaugural CBD extract-infused functional shot.
• Cannabis-infused products such as snacks and beverages are expected to become especially popular among consumers belonging to younger generations owing to the influence of social media trends on platforms such as Instagram and Facebook. This factor is expected to increase product innovations by cannabis-infused product manufacturers to increase their appeal among consumers and to gain a competitive edge in the market.