Market Trends of Canada Sodium Reduction Ingredients Industry
This section covers the major market trends shaping the Canada Sodium Reduction Ingredients Market according to our research experts:
Government Initiatives on Healthy Eating Strategies
The Canadian government has undertaken certain health initiatives that enable the reduction of sodium across food supplies. In 2016, Health Canada introduced updates in nutrition labeling regulations, as a part of the healthy eating strategies that are inclusive of standardizing serving sizes, to help the consumers compare the nutritional facts of other similar products.
On the other hand, Health Canada introduced reduction levels, such as Phase III Targets, Maximum Levels, and Interim Targets, known as Phase I Targets and Phase II Targets, which were developed to encourage gradual reductions that would achieve consumer acceptance.
Bakery and Confectionery, along with Processed Foods, holds a Significant Market Share
The application of sodium reduction ingredients has witnessed a strong penetration across the processed food segment, followed by the bakery and confectionery segment. The growth
is in line with the increasing consumer preferences toward healthy foods, owing to the rising awareness of the harmful effects of consuming excessive salts.
Over the years, the food purchasing habits of Canadians have shifted from staple foods, used to prepare meals at home, to ready-to-eat processed foods. In Canada, processed food is the main contributor to the excess salt intake, accounting for 77% of the dietary sodium consumption.
