Brazil Automotive EPS Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Brazil Automotive Electric Power Steering (EPS) Market is segmented by Type (Column Type, Pinion Type, and Dual Pinion Type), Component Type (Steering Rack/Column, Sensor, Steering Motor, and Other Components), and Vehicle Type (Passenger Cars and Commercial Vehicles)

Brazil Automotive EPS Market Size

Brazil Automotive EPS Market Analysis

The Brazil Automotive EPS Market is expected to register a CAGR of greater than 4% during the forecast period.

  • The integration of numerous steering sensors in an electric power steering (EPS) helps provide additional safety benefits to the driver. Moreover, the enactment of stringent fuel economy norms, along with safety initiatives by the governments and international associations, are considered important drivers for the growth and development of the advanced steering systems.
  • Electric power steering systems are fuel-efficient as compared to the other alternatives, which is due to the absence of belt-driven hydraulic or manual pumps, which run constantly, whether assistance is required or not. EPS provides fuel savings as high as 0.4 l for every 100 km, along with a reduction in CO2 emissions of up to 7 g/km.
  • Major automakers have their own electric power steering systems such as Ford adaptive power steering. Adaptive steering systems of Ford utilize a precision-controlled actuator just inside the steering wheel, without making any changes to its traditional steering system. Adaptive steering makes the car more nimble and easier to turn.
  • Large commercial vehicles, such as buses and trucks are different from passenger cars, as the large vehicles have the requirement of higher torque to provide steering assistance, additionally, they have much higher mileages, heavier loads and more constant use than passenger cars, due to all the above reasons EPS is a much-needed solution for commercial vehicles.

Government Initiatives and Growing Emphasis on Safer Automotive Systems are Driving the Market

On an average, globally, about 1.24 million people die in road accidents each year, half of whom are vulnerable road users, such as pedestrians and motorcyclists, while the other half die because of side-impact accidents. According to the World Health Organization (WHO), 80% of cars sold in the world are not compliant with the main safety standards. Only 40 countries have adopted the full set of the seven most important regulations for car safety.

A significant increase in the number of accidents has also encouraged end-users to adopt better safety systems. Improvements in roadway and motor vehicle designs have steadily reduced injury and death rates in all the first world countries. However, the accident rates are still higher in some developing countries, and governments are focusing on implementing stringent safety norms and supporting the adoption of various subsystems in the vehicles.

Driven by these factors, automobile manufacturers are incorporating several systems in vehicles that enhance safety. Advanced safety and security features are no longer restricted to premium vehicles. Consumers are now more concerned about safety systems and technologies, and therefore, they are more interested in opting for vehicles that are equipped with better safety systems.

  • For instance, Infiniti Q50 incorporated direct adaptive steering in vehicles, which involves sensors in the car that constantly monitor the position of the steering wheel. In addition, torque sensors are integrated into the EPS system. The torque sensors measure the effort applied by the driver to steer the vehicle.

Moreover, the stringency in government regulations regarding fuel efficiency and safety initiatives are important drivers for the growth and development of the advanced steering systems that comprehensively employ steering sensors.

Brazil Automotive EPS Industry Overview

The Brazil automotive steering sensor market is moderately consolidated. Some of the prominent companies in the automotive steering sensor market are Robert Bosch GmbH, Continental AG, and TE Connectivity. Companies are entering into partnership and collaboration holds the major share in the market and have an advantage over the rivals.

  • In 2019, NSK Ltd. which was a leader in electric power steering and Volkswagen AG have entered into a formal cooperation agreement, both companies steering divisions have agreed on development cooperation.

Brazil Automotive EPS Market Leaders

  1. Robert Bosch GmbH

  2. NSK Ltd.

  3. ZF Friedrichshafen AG

  4. JTEKT Corporation

  5. Nexteer Automotive Group Ltd

  6. *Disclaimer: Major Players sorted in no particular order
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Brazil Automotive EPS Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Column Type,
    • 5.1.2 Pinion Type
    • 5.1.3 Dual Pinion Type
  • 5.2 By Component Type
    • 5.2.1 Steering Rack/Column
    • 5.2.2 Sensor
    • 5.2.3 Steering Motor
    • 5.2.4 Other Components
  • 5.3 By Vehicle Type
    • 5.3.1 Passenger Cars
    • 5.3.2 Commercial Vehicles

6. COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles
    • 6.2.1 Hubei Henglong Auto System Group
    • 6.2.2 Denso Corporation
    • 6.2.3 GKN PLC
    • 6.2.4 JTEKT Corporation
    • 6.2.5 Mitsubishi Electric Corporation
    • 6.2.6 Nexteer Automotive
    • 6.2.7 NSK Ltd
    • 6.2.8 Robert Bosch GmbH
    • 6.2.9 Thyssenkrupp Presta AG
    • 6.2.10 ZF Friedrichshafen AG
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Brazil Automotive EPS Industry Segmentation

The Brazil automotive EPS market covers the latest trends and technological development and market demand by type, component type, vehicle type, and market share of major automotive EPS manufacturing companies across Brazil.

By Type Column Type,
Pinion Type
Dual Pinion Type
By Component Type Steering Rack/Column
Sensor
Steering Motor
Other Components
By Vehicle Type Passenger Cars
Commercial Vehicles
By Type
Column Type,
Pinion Type
Dual Pinion Type
By Component Type
Steering Rack/Column
Sensor
Steering Motor
Other Components
By Vehicle Type
Passenger Cars
Commercial Vehicles
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Brazil Automotive EPS Market Research FAQs

What is the current Brazil Automotive EPS Market size?

The Brazil Automotive EPS Market is projected to register a CAGR of greater than 4% during the forecast period (2025-2030)

Who are the key players in Brazil Automotive EPS Market?

Robert Bosch GmbH, NSK Ltd., ZF Friedrichshafen AG, JTEKT Corporation and Nexteer Automotive Group Ltd are the major companies operating in the Brazil Automotive EPS Market.

What years does this Brazil Automotive EPS Market cover?

The report covers the Brazil Automotive EPS Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Brazil Automotive EPS Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Page last updated on: June 30, 2025

Brazil Automotive EPS Industry Report

Statistics for the 2025 Brazil Automotive EPS market share, size and revenue growth rate, created by Mordor Intelligenceâ„¢ Industry Reports. Brazil Automotive EPS analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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