Market Share of Bangladesh Telecom Industry
The Bangladeshi telecom market is consolidated in nature. The major players in the market are Grameenphone Ltd, Robi Axiata Limited, Banglalink Digital Communications Limited, Teletalk Bangladesh Ltd, and Bangladesh Telecommunications Company Limited (BTCL). Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.
In December 2023, Grameenphone partnered with Ericsson to improve customer experience. With the partnership, Grameenphone now has a voice Charging Control Nodes (CCN) operational pool, providing its customers with an enhanced experience. This technology is used for managing and controlling the charging and billing of services. This technology distributes network traffic equally for uniform network utilization and ensures a steady service level, ensuring customers have seamless network access and uninterrupted connectivity.
In December 2023, Banglalink launched its latest postpaid offering, SELECT, mainly designed for postpaid customers who want to remain connected with an overall hassle-free mobile connection. With a call rate of 65 paise per minute, this package would allow users access to a broad and diverse range of digital services and exclusive loyalty offers. Furthermore, the SELECT postpaid package provides flexibility, enabling customers to choose between three bundles as well as a non-bundle option based on their usage and preference patterns. This versatility also ensures that Banglalink users can customize their subscriptions in order to align with their unique needs, making the SELECT package an inclusive and user-friendly alternative.
Telecommunication in Bangladesh Market Leaders
Grameenphone Ltd
Robi Axiata Limited
Banglalink Digital Communications Limited
Teletalk Bangladesh Ltd
Bangladesh Telecommunications Company Limited (BTCL)
*Disclaimer: Major Players sorted in no particular order
