Market Trends of Bahrain Bakery Product Industry
Inclination Towards Fortified Bakery Products
- The market is witnessing an increased demand for fortified bakery products due to growing health consciousness among consumers. These products include fortified bread, cakes, and other bakery items offering additional health benefits and nutritional value.
- In contrast to traditional bakery products like bread, cakes, rolls, and biscuits that primarily rely on wheat, alternative base ingredients such as oats, millets, and various multi-grains are now being used. This shift is driven by consumers' belief that consuming these products provides more significant nutritional advantages due to the ingredients used. These fortified bakery products are enriched with nuts and dried fruits to enhance their nutritional profiles.
- In addition, the market has witnessed an increased demand for premium and high-quality bakery products due to a rise in consumer purchasing power. Consumers are willing to spend more on their food choices, aiming to minimize the potential risks associated with consuming unhealthy options commonly available in the market. Consumers prefer premium products that contain quality, nutritious ingredients, increasing the demand for fortified products.
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Traditional Grocery is the Effective Channel of Product Distribution in Bahrain
- Bakery products are extensively retailed across supermarkets and convenience/grocery stores, facilitating consumers to access these products through these channels. Moreover, traditional groceries are the most common way of distributing bakery products in Bahrain.
- Consumers can conveniently obtain traditional groceries through this distribution channel, which is typically faster than other alternatives. Conventional grocery outlets encompass a variety of establishments, including wholesale, retail, and family-owned businesses. Major market players also rely on this channel to ensure broad product distribution and accessibility.
- These factors contribute to the growing global import of bakery products and baked goods, primarily due to their superior quality. Furthermore, Bahrain, as an example, imports a significant quantity of such products from countries like the United States. Imported bakery items such as biscuits, rolls, crackers, and others with extended shelf lives are often preferred by consumers. These products offer a heightened quality experience, driving an escalating demand for imports within the country.
