Market Trends of Australia Animal Protein Industry
Increasing Consumption of Protein-Rich Products
- Australians are increasingly opting for a healthy lifestyle by pushing themselves toward workout regimes and participating in sports. Fitness-conscious consumers and sports enthusiasts are opting for the consumption of protein-based energy drinks and powders to keep muscle strength and have proper muscle building.
- Owing to this, the demand for protein-rich products and ingredients is increasing in the country. The production of meat like beef, veal, and others is increasing in Australia due to increasing livestock. Due to this, the production of animal protein is also increasing in the country.
- According to the Australian Bureau of Statistics data from 2022, the production of beef in Australia was 471 thousand tonnes. Over the medium term, the demand for animal protein is expected to increase, owing to the increasing demand for healthy and functional food and beverages.
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Increasing Application of Animal Protein in Supplements
- Health-conscious consumers in the country are opting for preventive healthcare and are opting for the consumption of supplements. The demand for supplements like protein-rich supplements is increasing in the country owing to the increasing older population in the country.
- According to the World Bank data from 2021, 16.75% of the population in Australia is more than 65 years old. Protein-rich health supplements provide muscle building and help with bone health due to the presence of amino acids. The use of animal proteins like collagen in beauty supplements is also increasing as it reduces fine lines and wrinkles on the skin and reduces the signs of aging.
- Therefore, the application of animal protein in supplements is increasing, due to which its demand is increasing. Due to the rising prevalence of lifestyle diseases, health expenditure is increasing in the country, which is boosting the growth of animal protein.
