Market Trends of Asia-Pacific Sugar Substitute Industry
This section covers the major market trends shaping the APAC Sugar Substitute Market according to our research experts:
Stevia Held the Largest Market Share
Sugar alcohols, such as sorbitol and maltitol are proven to be cause of digestive problems, and thus, are being fast replaced by natural sweeteners stevia in the market. Clean Label has triggered the demand for natural sweeteners especially stevia, and both food and beverage producers have supported innovation and product launches by using stevia as a natural clean labeled sweetener. Moreover, key players in natural sweeteners are expanding in the Asia-Pacific region, as it is emerging as a prominent market for clean labeled natural stevia.
China Leads the Regional Market
China is the major market for sugar substitutes in the Asia-Pacific region and will continue to dominate the market in the forecasted period. China, as the world's production base for sugar substitutes, is becoming an important end-user market, aided by the huge and fast-growing end-user industries. This dramatic growth was driven by the fast development of the end-user industries, especially functional beverages and foods, glazed fruits, tea and juice beverage, medicines, and others, which are the major application fields for stevia in China. Moreover, the country accounts for about 80% of the global demand for stevia.
