Market Trends of APAC Security Testing Industry
Transition to Online Payment Methods is Expected to Drive the Market Growth
- Asia Pacific, investments in security oriented products such as security testing, endpoint security, VPN, and firewalls bumped up due to the increased spending by both governments and enterprises (particularly in the banking, telecom, and professional services industry. Australia and India are the next two largest countries in terms of security spending due to the presence of many businesses catering to domestic and international customers.
- As payment methods grow more digital, there is increased pressure for enhanced security and online fraud protection. According to Worldpay, digital or mobile wallets are expected to account for 72 percent of all online shopping payments in Asia Pacific area by 2025. This was an increase from 2021 when 69 percent of e-commerce payments in Asia Pacific area were made using digital wallets.
- In the previous five years, digital wallets in Asia Pacific (excluding China) have nearly quadrupled their proportion of e-commerce transaction value, and their numbers are expected to expand gradually over the next three years. Similarly, in the previous five years, digital wallets' percentage of payment transaction value at POS has increased sixfold. The rise of digital wallets is expected to accelerate in the future.
- Cash use in Asia Pacific is expected to reduce by half between 2021 and 2026, from 16% to 8% of POS transaction value, owing to the expansion of mobile payments and the adoption of QR codes. Cash is expected to decrease below 10% of POS transaction value in several mature consumer economies, including the nations of Hong Kong, South Korea, New Zealand, China, and Australia, by 2026.
- Despite the fewer users, its large population ensures sufficient cash flow. China has been a leader in mobile payments in APAC even before the pandemic, maintaining a steady flow of users. The country's most prominent payment channels include Alipay and WeChat Pay, boosted even further by the pandemic. The increase in users is also reflected by malicious actors looking for loopholes in the infrastructure. Concerns over any possible cracks have encouraged governments to control financial malware.
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India is Expected to Hold Significant Market Share
- India is adopting advanced technologies, increased cyber incidents, and the growing number of interconnected machines in the country are some of the main factors that would benefit the market for security tests in India. Government initiatives and digitalization in the country will create several prospects for growth. The shift of businesses to digitalization has been enormous in recent years.
- India also witnessed the highest number of domain name system or DNS attacks in recent years, with 12.13 attacks per organization, even though the cost of attacks in the country decreased by 6.08% to INR 5.97 crores (USD 0.72 Million), according to International Data Corporation's DNS Threat Report.
- Further, India's technology atmosphere is rapidly growing; locally based businesses are expanding globally, while multinational conglomerates are rapidly investing in Indian markets. Such initiatives by the organizations and the increasing number of cyber-attacks are expected to drive the demand for security testing in the region.
- In April 2023, McAfee Corp announced the extension of its nine-year partnership with Samsung to protect customers' data and information from online threats; through this partnership, Samsung smartphones, including the new Galaxy S23 Ultra, Galaxy S23+, and Galaxy S23, as well as the Galaxy Book3 series, now come pre-installed with antivirus protection powered by McAfee. In addition to smartphones, the partnership gives rise to improved safety for Samsung tablets and computers.
- According to the IBM Security X-Force Threat Intelligence Index 2023, Asia-Pacific remained the most-attacked region in 2022, representing 31% of all incidents. This figure reflected a five percentage point increase from the overall number of attacks in the region to which X-Force reacted in 2021.
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