Market Trends of Asia-Pacific Fish Sause Industry
Rise in the Demand for Fortified Fish Sauce
- Fortifying essential foods and condiments with micronutrients is an effective way to improve public health, particularly for vulnerable groups like small children, lactating and pregnant women, who are at a higher risk of micronutrient deficiencies. In many Asian countries, such as Indonesia, China, and Thailand, industrial fish sauces fortified with iron are produced to address this issue. Seasonings are considered better sources for infusing micronutrients into dietary practices, considering the bioavailability of nutrients like vitamin A, iron, folic acid, and zinc.
- Fish sauce is a popular condiment heavily consumed in Cambodia, and the government has recognized the importance of food fortification as a successful strategy to improve the nutritional security of the population. In Vietnam, consumers are willing to pay for safety and quality, leading to a growing demand for premium brand fish sauces and driving the market's growth in the forecast period.
- Overall, fortification of essential foods and condiments with micronutrients is an efficient and cost-effective method to sustain public health, and initiatives by governments and industries in Asian countries demonstrate a growing recognition of the importance of this strategy.
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Significant Production and Demand from Southeast Asian Countries
- Fish sauce is a primary ingredient in cooking and dressing in many Southeast Asian countries, including Vietnam, Thailand, Cambodia, and the Philippines. It is commonly used as a seasoning and flavor enhancer for cooked or raw meat, fish, and vegetables, often replacing soy or salt. In Vietnam, for example, the General Statistics Office reports that consumers consume more than 300 million liters of fish sauce annually, and 95% of households use it in their meals. Vietnamese food is usually served with a dipping sauce that balances salty, sour, spicy, and sweet flavors.
- Other countries, such as Myanmar, Indonesia, and Cambodia, have also seen a growing demand for fish sauce in recent years. The increasing popularity of Southeast Asian cuisine and sauces worldwide is further driving demand for fish sauce in the region.
- In Thailand, where diabetes, hypertension, and kidney failure are prevalent illnesses, young consumers are increasingly health-conscious and seeking healthier options, such as fish sauce. This trend is driving market growth in the region.
- Overall, fish sauce plays a significant role in Southeast Asian cuisine and is a crucial ingredient for many traditional dishes. Its demand continues to grow as the popularity of the cuisine spreads globally, and consumers increasingly seek healthier options.
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