Asia-Pacific Fantasy Sports Market Size

APAC Fantasy Sports Market Analysis

The Asia-Pacific Fantasy Sports Market is expected to register a CAGR of 14.07% over the forecast period. Over the years, gaming has become a fundamental form of entertainment, especially for the younger, tech-savvy generation. Fantasy sports are becoming more popular, and fantasy sports let followers of kabaddi, football (rugby), and cricket feel more connected and involved. Fantasy sports players have benefited from people's continuous passion for fantastic games, affordable data plans, and smartphones, which have helped them advance to the forefront of growth.

• The increasing popularity of players, the emergence of sports leagues, growing investment in digital and internet infrastructure, and the launch of fantasy sports applications as other means to connect with their favorite sports are some factors driving the market's growth.
• In recent years, the introduction of multiple sports leagues in badminton, football (rugby), basketball, and cricket has driven a shift in sporting culture. Technology advancements and increasing smartphone and internet penetration have accelerated the growth of sports in the Asia Pacific region. An enthusiastic fan base has emerged, with a growing number of people participating in, discussing, and competing in these sports, which has changed how fans engage in sports and fueling the growth of fantasy sports.
• Increased internet penetration and usage of low-cost smartphones among the urban and rural populations, and realization of monetization through revenue streams, like in-app purchases, pay-per-download, and subscription services, by gamers, and in-app advertisements, incentive-based advertisements, etc., by the ecosystem, have been driving the growth of fantasy sports market.
• Awareness about the legality of fantasy sports is expected to encourage the participation of more users. At the same time, fantasy sports operators are also starting to promote their products intensively and making conscious efforts to preserve and maintain the credibility of their website or application by partnering with official sports leagues.
• During the beginning of the COVID-19 pandemic, many live sports were put on hold, and had to deal with a consequent financial fallout. Various platforms and operators for fantasy sports have expanded owing to increased audience engagement, leagues, and clubs, which has driven the market's growth. After the pandemic, many live sports have resumed, and the market has rapidly grown.