Asia-Pacific Craft Beer Market Size

Asia-Pacific Craft Beer Market Analysis

Asia-Pacific Craft Beer Market is projected to register a CAGR of 11.8 % during the forecast period, 2022-2027.

The craft beer market in the Asia-Pacific region is highly diversified, in terms of consumption patterns and products, mainly due to the differences in preferences and the social and cultural behaviors across different nations. The market is growing at a healthy pace, owing to the increase in the demand for premium ones.

Over the long term, many companies across Asia have established themselves as pioneers and leaders in the craft beer movement, representing the regions where they brew their products. Moreover, a considerable increase in the consumption of beer has been observed due to its growing youth population with a preference for beer. Changing lifestyles and consumer preferences have considerably boosted the adoption of beer in the Asia-Pacific region.

Owing to the increasing demand in the region, companies operating in the market have grown to feed the demand with innovation in flavours, by adding regional flavours. For instance, in April 2022, premium craft beer brand, Bira 91 launched Imagined in India, a limited release of four seasonal beers inspired by local ingredients and creative culture. The beers include a Bollywood IPA, a Kokum Sour (made with kokum fruit popular on India's Konkan coast), a Brown Ale, and Mango Lassi.

The Craft Beer market in the region is restrained by the convoluted excise tax systems, sales restrictions, and potential for outright bans in Asian countries. However, the regulations and restrictions vary from country to country in the region.