Market Trends of Asia-Pacific Beauty Drinks Industry
This section covers the major market trends shaping the APAC Beauty Drinks Market according to our research experts:
Growing Demand For Collagen Based Beauty Drinks
Collagen-based products are high in demand among the elderly consumers, because collagen production reduces with age. These factors have increased the demand among consumers in the region for products with beverages containing collagen as an ingredient. The rise in consumer awareness about the skin health benefits associated with collagen and increase in investments by ingredient manufacturers have led prominent manufacturers to horizontally integrate with the expansion of their product line with the launch of collagen-infused beauty drinks. The consumers desire to prevent premature aging, along with a growing preference for natural, safe, and effective beauty solutions, such as collagen, supported by companies with a focus on developing products infused with collagen as an ingredient drives the growth of the market.
Supermarket/Hypermarket is the Fastest Growing Distribution Channel
With the growing demand for beauty drinks, supermarkets/hypermarkets have started stocking these supplies. Most of the people prefer shopping from supermarkets, due to high retail space and instant purchase. Brand assortment is another reason that is helping the brand conscious consumers. Additionally, supermarkets/hypermarkets have large consumer bases and are nearly successful in most of the countries. The common perception among consumers is that stores have a large variety of brands to choose from based on the demand. Moreover, manufacturers are focusing on enabling high visibility for their products, which enhance the potential to quickly build a high-volume business. Supermarkets/hypermarkets offer all flavors and varieties of beauty drinks, making it convenient for consumers to select and buy beauty drinks according to their tastes and preferences.
