Market Trends of Americas MAP Industry
This section covers the major market trends shaping the Americas Modified Atmosphere Packaging Market according to our research experts:
Polyethylene (PE) Material is Expected to Exhibit Significant Adoption
- PE is an uncomplicated plastic and the lowest cost material prepared by the addition polymerization of ethylene. PE is being used for the packaging of fruits. It is observed that packaging citrus fruits in polyethylene films maintained high relative humidity (RH) inside the package and resulted in a reduction of shrinkage.
- The simplest and the most economical plastics made by addition of polymerization of ethylene is polyethylene. Low-density polyethylene is the most commonly used packaging film. LDPE seals at lower and over a more comprehensive temperature range and has better hot tack, all of which result significantly from its long-chain branching.
- LDPE is an excellent barrier to water vapor, but a weak barrier to oxygen, carbon dioxide, and many odors and flavour compounds. Because LDPE is relatively transparent, it is predominantly used in film applications and in applications where heat sealing is necessary. LDPE's predominant availability in the American region is making it an excellent material for modified atmosphere packaging.
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United States Expected to Dominate the Market
- The United States is one of the prominent countries that accounts for a significant share of MAP market in the region due to rising demand for packaging of processed food, perishable food, and fresh food that bolstering the demand for MAP as it increases the shelf life of the Product to provide convenience to the customer and adds worth to the product.
- According to Progressive Grocer, the retail sales of processed meat in the United States in 2019 accounted for USD 21.47 billion. Moreover, the country has a significant amount of food wastage due to improper packaging and wasted along supply chain that is resulting in the adoption of MAP for fresh vegetables and fruits in the country. According to Swag, 40% of food is wasted in the United States every year.
- The country hosts many vendors such as Sealed Air, Amcor Plc, Berry Global Inc, among others, those who offer Modified Atmospheric Packing products in the market. For instance, Sealed Air offers Cryovac modified atmosphere packaging (MAP) that is designed to reduce the spoilage for preservative-free, gluten-free, whole-grain, and other high-end, specialty bakery products that can be susceptible to mold where Cryovac MAP for Bakery can extend product shelf life from traditional 1-2 week timeframes to more than 40 days.
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